Apple Hardware Engineering VP DJ Novotney exits for Rivian
An Apple VP who helped start work on the electric Apple Car project is departing for another automotive company, with DJ Novotney heading over to Rivian.
Rivian R1T
DJ Novotney, an almost 25-year veteran at Apple, was the vice president of hardware engineering at the iPhone maker. However he is now ending his time at Apple, in favor of a new role elsewhere.
Bloomberg reports Novotney will become the SVP of vehicle programs at Rivian, and will report directly to Rivian CEO RJ Scaringe.
Novotney announced his departure at Apple with a memo, advising "Apple has been my life, but now is the time for me to move on and help bring to life a new set of products." He also said he has been "so very lucky along the way to be part of so many amazing teams that developed everything from iPod, iPhone, iPad, Watch, and so many more."
Along with multiple generations of core Apple products, Novotney also worked on one long-time project, the Apple Car. He is credited in the report as helping start the development of an electric vehicle under the project.
Later, he became a "senior executive in charge of developing future home devices," the report adds, including work in artificial intelligence and robotics.
Novotney isn't the only Apple employee to jump ship to Rivian in the last month. On January 22, Electrek reports Rivian had hired on Jonas Reinke, a four-year head of product, mobility and auto services at Apple, who previously spent over a decade at Porsche.
The new departure is the latest problem for the long-delayed Apple Car, which has apparently been pushed back to a 2028 release. At the same time, Apple allegedly downscaled its plans for the vehicle, from full automation to a Level 2+ system capable of limited autonomous functions, such as lane centering and adaptive cruise control.
Read on AppleInsider
Comments
And I'm not so sure about Tesla having a lead. At least not in being a functioning profitable company.
TSLA is the most profitable car company, by far! I don’t own a TSLA and frankly I find their interiors quite spartan. However, many are willing to accept that and ❤️ their cars because of all the things TSLA does well … software updates, ALL electric, FAST and for the hope they deliver on Level 5 autonomy.
When they do … Profits go to the moon! 🚀
GM hasn't slashed EV production, they've been slow to ramp up new models vs early annoucements. That has by months with some vehicles like the Equinox slightly delayed. That has been due to delays in opening new battery factories for various reasons. That is expected to change almost immediately.
Blazer sales were halted while they correct some software bugs in the infotainment system. The Bolt has ended production to open up the line for other models, but will be coming back in Ultium form next year.
Apple has been hiring automotive engineers for the last 7 years for the car that will never come. Many have come back to the Automotive world where products are actually being produced.
Rivian is doing it for their life and Apple thinks there’s some crazy money to be made in EVs because 2014 when they started, Tesla was the hot new commodity.
Apple could just buy a Chinese EV company, but the state would require a local joint-venture. Apple isn’t that dumb. But they’re also not desperate. They have a few billion dollars to throw around and still come out smelling fine.