Jony Ive's LoveFrom firm adopts new logo mascot

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Ex-Apple chief designer Jony Ive's LoveFrom company has revealed a new animated logo featuring Montgomery the bear.

LoveFrom text with a silhouette of a bear to the right.
Still from the newly animated LoveFrom logo



After working on everything from the iMac to the iPhone, Ive eventually left Apple in 2019 to form his own company, and he's been steadily recruiting many of his old colleagues from Apple Park. Now, months after looking for $1 billion to fund development of an AI device, Ive has refreshed his website with a new animated logo.

Good luck finding what it used to look like. Even the Internet Archive's snapshots of the LoveFrom website now either display the new animation, or lead to blank pages with errors. Although don't look too far back, as the domain used to be owned by a firm selling "adult love letters."

But according to the Creative Bloq site about design, Jony Ive's LoveFrom firm's new logo is a kind of departure from the sort of minimalist look Ive has always demonstrated preferring. The company name is written in LoveFrom Serif, a customized version of Baskerville, and adds an animated bear named Montgomery.



Introduced to the world by LoveFrom designer Mike Matas on Twitter, the logo is clearly as cute as it was painstakingly designed -- but it's also already changed. Matas's tweet was on September 22, and the animation features a cursor distracting Monty the bear.

On the site itself, that distracting cursor appears to be permanently gone. However, the whole animation is actually subtly different each time the site is refreshed.

The changes seen so far are all around the addition of a comma after the name LoveFrom. In all cases it springs from a cursor typing out the name, but then everything else changes.

All of which suggests that LoveFrom is perhaps more whimsical and certainly not as minimalist as before. Except for one thing -- right now the LoveFrom website has nothing whatsoever on it except this animated logo.



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Comments

  • Reply 1 of 6
    jvm156jvm156 Posts: 77member
    I thought it was moo Deng from the thumbnail
    ralphiewatto_cobra
     2Likes 0Dislikes 0Informatives
  • Reply 2 of 6
    gvissergvisser Posts: 6member
    The 'distracting cursor' is your mouse cursor. Move your cursor in the bears path and it will react to it.
    You can keep the bear on the L or F indefinitely by moving the mouse cursor in front of the bear.
    edited September 2024
    appleinsideruserDarius4495watto_cobra
     3Likes 0Dislikes 0Informatives
  • Reply 3 of 6
    JinTechjintech Posts: 1,092member
    Good for Mike Matas, his resume has been nice to follow over the last couple of decades! Hope he is doing more for them than just drawing this bear though!
    watto_cobra
     1Like 0Dislikes 0Informatives
  • Reply 4 of 6
    NotSoMuchnotsomuch Posts: 46member
    A thin bear. 
    9secondkox2watto_cobra
     1Like 0Dislikes 1Informative
  • Reply 5 of 6
    davdav Posts: 123member
    Is that a bear or a dog?  :)
    9secondkox2watto_cobra
     1Like 0Dislikes 1Informative
  • Reply 6 of 6
    9secondkox29secondkox2 Posts: 3,377member
    Went to the “website” to see it. 

    Very cool.

    anyone who can’t tell that’s a very obvious bear has never seen one. 

    It’s not at all a take on the old Clarus the Mac dogcow thing. 
    edited September 2024
    watto_cobra
     1Like 0Dislikes 0Informatives
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