Third episode of 'Adventure' immersive video series dives onto Apple Vision Pro

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in Apple Vision Pro

"Ice Dive" takes viewers under the ice in the Arctic as a diver attempts to break a world record, filmed for Apple Vision Pro.

Digital screen displaying a TV episode description for 'Ice Dive' featuring an underwater diver in icy water.
'Ice Dive' arrives on Apple Vision Pro



Apple Vision Pro has seen a slow rollout of content built for its unique 180-degree 8K format called immersive video. Series like "Wild Life" and "Prehistoric Planet" have released a few episodes, but at an unpredictable cadence.

The latest episode is for the series "Adventure," titled "Ice Dive," takes viewers underwater. But, unlike the "Sharks" episode of "Wild Life," it is filmed in the frigid waters of the Arctic.

Each episode of "Adventure" highlights daring feats taken by professional athletes and explorers. "Ice Dive" follows Ant Williams as they attempt to break the world record for swimming the longest distance under ice -- in one breath.

Apple Vision Pro launched in February 2024 as a kind of early-adopter preview of technology to come. While Apple continues to improve visionOS and release new media for the headset, it still isn't quite enough to justify general consumers spending $3,500.

One glimmer of hope for more content, more often, is the release of Blackmagic's new $30,000 camera for capturing immersive video. Soon, professional studios outside of Apple's own will be able to create content specifically filmed and designed for Apple Vision Pro.

So far, there is a small sampling of experiences like being in a studio with Alicia Keys, flying in hot air balloons, or riding in an ambulance through a music video. The longest and most impressive piece of content is "Submerged," a 16-minute short film set on a World War II submarine.

As Apple continues to push Apple Vision Pro and prepares to launch a new version, it will surely prioritize packing it with as much content as possible. Nearing one year on the market, there's not quite enough content, considering new buyers could sit through the entire immersive video library in about 2 hours.



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Comments

  • Reply 1 of 8
    JamesCudejamescude Posts: 100member
    Actually no- making 3D 180 video can be done with many existing camera systems. This one is just easier but this hasn’t been the reason why more content doesn’t exist. The real reason is there’s not a large enough installed AVP user base yet to make it a business opportunity outside of Apple.
    edited December 2024
    williamlondon
     0Likes 0Dislikes 1Informative
  • Reply 2 of 8
    ralphburalphbu Posts: 27member
    The Blackmagic camera would be the first commercially available camera that can shoot immersive video at full resolution, as I understand it. Also, Final Cut Pro has not been able to edit the output before now, so it really hasn't been possible for anyone but Apple to make an immersive video for the vision pro.
    chasmwatto_cobra
     2Likes 0Dislikes 0Informatives
  • Reply 3 of 8
    bryanyccbryanycc Posts: 2member
    JamesCude said:
    Actually no- making 3D 180 video can be done with many existing camera systems. This one is just easier but this hasn’t been the reason why more content doesn’t exist. The real reason is there’s not a large enough installed AVP user base yet to make it a business opportunity outside of Apple.
    Actually not really. I own the canon 180 version lens set up and it’s not high enough resolution.   The channels for selling such content are not developed and Apple is not very open with their eco system.  They are trying to take the high ground.   I believe they are aiming at dominating the the live performance  VR  arena which, if you see some of their clips- is a game changer.  
    williamlondonwatto_cobra
     2Likes 0Dislikes 0Informatives
  • Reply 4 of 8
    chasmchasm Posts: 3,732member
    JamesCude said:
    Actually no- making 3D 180 video can be done with many existing camera systems. This one is just easier but this hasn’t been the reason why more content doesn’t exist. The real reason is there’s not a large enough installed AVP user base yet to make it a business opportunity outside of Apple.
    The unofficial estimate, given the AVP was mostly only available in the US for its first year, was about half a million units.

    Small potatoes by Apple standards, maybe, but many companies and content creators would be THRILLED if their short film EVER reached that number of views. Given the paucity of AVP content so far (another factor in the sales figures beyond the price), I think an immersive sporting event or concert film of a popular artist would EASILY do enough business to make it worth an independent filmmaker's while.

    But there's work to be done by Apple on that front before its as easy as posting a song on iTunes, for example. I think Apple will spend time in 2025 making that happen, with results of that effort being more obvious later on. Apple has the luxury of not having to rush stuff like this too much, but should be doing more commissioning of content more aggressively.
    danoxwilliamlondonwatto_cobra
     3Likes 0Dislikes 0Informatives
  • Reply 5 of 8
    funwithstufffunwithstuff Posts: 13member
    Agreed that existing camera systems don't have enough resolution. Canon's own executives are on record saying we need a 100MP sensor at 60fps. The Explore POV app does a good job, but it's upscaling 8K to 16K and just getting there. Blackmagic's camera just opened pre-orders and it's the one we need: 117MP at 90fps! I wrote about it here:


    And right now, FCP 11 doesn't have built-in support for Immersive 180° 3D: Immersive and Spatial are both 3D but they're not the same. You can do 360° 3D if you muck around with the custom project settings, but FCP can't edit 180° yet. Spatial means a narrower field of view (like feature film 3D) but not 180°. I wrote about that here:

    watto_cobra
     1Like 0Dislikes 0Informatives
  • Reply 6 of 8
    danoxdanox Posts: 3,722member
    Building a whole new ecosystem from scratch takes time, and the Apple Vision has only been in release for nine months primarily to the public in the USA, and Apple isn’t selling a loss leader to the public, what will be intriguing once it becomes a successful ecosystem, will be the reaction of the EU, Meta, Google, and Microsoft criticizing Apple about being uncompetitive after doing all of the hard work and actually making Apple Vision be a viable profitable new ecosystem system built from the ground up.

    Apple building Worlds (ecosystems). unfair…. for the competition.
    edited December 2024
    paisleydiscowatto_cobra
     2Likes 0Dislikes 0Informatives
  • Reply 7 of 8
    paisleydiscopaisleydisco Posts: 162member
    However limited, the Apple immersive content is something to behold and appreciate. Only a year in on the AVP ecosystem you have to believe  the sports, concerts, entertainment in immersive will be amazing! 

    Day one here with the AVP and no regrets. 
    watto_cobraneoncat
     1Like 1Dislike 0Informatives
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