Beats Cables adds more color to Apple's connectivity accessory lineup
Beats Cables have launched, with the premium cables from the Apple subsidiary including braided sleeves and a choice of colors wider than Apple's standard options.
Beats Cables - Image Credit: Beats/Apple
Apple and Beats often include cables with their products, with Apple also offering extra cables in its online store. Now, consumers can pick up a Beats version for a bit of variety.
Introduced on Tuesday, Beats Cables are a selection of reinforced charging cables. They use a tangle-free woven design for durability and minimal fraying, as well as giving it a more premium appearance than a typical plastic-coated cable.
The four colors of Beats Cables - Image Credit: Beats/Apple
The cables on offer from Beats include four color options, consisting of Bolt Black, Surge Stone, Nitro Navy, and Rapid Red. These are a departure from the black and white cables Apple sells, and gives consumers a few more color options to pair with their hardware.
Beats is also selling the cables in two lengths, with a 1.5-meter (4.9 foot) option joined by a 20cm (8-inch) shorter version.
The collection consists of USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning, in a variety of color and length combinations. Pricing starts from $18.99 for an individual cable, rising to $34.99 for two-packs.
Consumers can order the cables now from Apple's website, with on-shelf availability at retailers starting April 17.
An accessory continuation
The addition of Beats Cables to the roster is a continuation of the expansion of Beats beyond audio hardware.
In September, Apple introduced new cases for the iPhone 16 and iPhone 16 Pro, which included a selection of cases under the Beats brand. This was expanded in December with two more color options.
Given the track record of introducing new colors of its products, as well as collaborations with designers and celebrities, it's probable that Beats will follow the same road with its cables, if they are a success.
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Comments
Are they really out of their minds? I cannot fathom how they could in good conscience sell such an inferior USB 2.0 data speed with 60W. I've ordered colorful USB4 cables with full 240W/80GB from Amazon.
This is simply not acceptable.
You can certainly use USB-C 4.0 cables that support 240 watts for use with your iPhone. You can use a Thunderbolt 5 cable capable of 120GB/s and 240w. But for most iPhone users, USB 2.0 for data and 60 watts is enough (can’t make use of anything more than that).
Don’t get me wrong: I would certainly like a non-Pro iPhone capable of at least USB 3.0 data transfer speed (and charging a little faster as well would be nice). Maybe in September Apple will go with USB 3.0 throughout the entirety of the iPhone 17 lineup. I haven’t heard any such rumors, but let’s all hope.
And in terms of price, these Beats branded cables are actually longer than the Apple branded cables at the same MSRP ($18.99 for a 1.5 meter Beats cable vs. $19.000 for a 1 meter Apple cable). Or $17.50 per 1.5 meter Beats cable if you go for the 2-pack. In terms of Apple Tax accessories, the Beats cables are the better value.