US will not tolerate EU fine against Apple, says White House

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in AAPL Investors edited April 24

The White House has described the European Union's fining of Apple and Meta as extortion and called the Digital Markets Act discriminatory.

White building with columns, surrounded by trees, a fountain in front, and manicured gardens with red and purple flowers.
The White House -- image credit: White House



When the EU fined Apple $570 million for alleged non-compliance with its Digital Markets Act (DMA), it came after reports the Union was delaying its fines in order to appease Trump. It was also reported that the amount of the fine was far lower than the DMA allows, for the same reason.

It does not appear to have worked, however. Trump has yet to comment beyond his 2024 remarks about not letting the EU take advantage of US companies.

However, according to Reuters, the White House has specifically responded to the new fines.

"This novel form of economic extortion will not be tolerated by the United States," said a White House spokesperson. "Extraterritorial regulations that specifically target and undermine American companies, stifle innovation, and enable censorship will be recognized as barriers to trade and a direct threat to free civil society."

The White House also described the DMA as discriminatory. In this specific case, the EU claims that Apple has failed to fulfil its obligations toward App Store developers, and allowing them to direct buyers to alternative sources.

Announcing the fines on Apple and Meta, the EU's new antitrust chief Teresa Ribera said that the two companies had "fallen short." She said that the fines "send a strong and clear message... [The DMA] projects European consumers."

Apple is disputing the fine and reportedly plans to appeal. The EU's fines have previously appeared to be discriminatory against the US, with the European Commission repeatedly siding with EU-based Spotify over spurious complaints against its rival Apple Music.

Neither Apple nor the EU have responded to the White House's comments. It's not clear yet what the White House intends to do next.

Whether or not it actually steps in to deny the EU's fines, which are due in 60 days from the ruling, it is likely that the trade tensions between the US and Europe will continue to escalate. The EU has already described Trump's "reciprocal" tariffs as bullying, and insisted that it will not back down from fining Apple.



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Comments

  • Reply 1 of 104
    Even though i do not agree with all that EU does when it comes to the DMA, Trump is, as usual, wrong!
    krawallzeus423mistertrickjrfunkAfarstarjibdanoxnubuswilliamlondonbluefire1
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  • Reply 2 of 104
    krawallkrawall Posts: 167member
    I think it's time for the gloves to come off. honestly... this is a disgrace. How long are you guys across the pond (westwards, to be clear) watching this disaster unfolding?

    Yes the US are very important for the whole world's economy, but there's limits to everything. We should stop this appeasing and just call out things what they are. The US government decided that diplomacy is no longer "in", so the rest of the world should not be trying to uphold principles towards the US that are not reciprocated. 
    zeus423jibEcky-ThumpfahlmanAlex8888889secondkox2gatorguytimpetusjbdragonamadeus_ha
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  • Reply 3 of 104
    At this point, it's already clear that the Trump administration only has two goals when it comes to economics:

    A. Do as much damage to the U.S. and world economy as possible. 

    B. Stuff pockets with $$ from insider trading and corrupt/illegal financial dealings.


    zeus423jrfunkmacguijibnubusilarynxbluefire1fahlmankrawallAlex888888
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  • Reply 4 of 104

    Whitehouse is right here IMO.  Unless Epic, Nintendo, and third party app stores for iOS all reduce their own commissions to developers to zero as well, Pres. Trump has full right to raise EU tariffs to the amount to recover any illegal fines to US companies.  

    It is not fair that all other platform vendors can charge a platform fee commission while Apple is not allowed to do same to recover costs of development, support, and marketing.  Core platform licensing fees can be negotiated to be on similar or even slightly lower than that of other platform vendors but it can not be zero.  

    zeus423foregoneconclusionjrfunkjibtwolf2919williamlondonalgnormfahlmanAlex888888Countryboy99
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  • Reply 5 of 104
    AppleZuluapplezulu Posts: 2,402member
    shrave10 said:

    Whitehouse is right here IMO.  Unless Epic, Nintendo, and third party app stores for iOS all reduce their own commissions to developers to zero as well, Pres. Trump has full right to raise EU tariffs to the amount to recover any illegal fines to US companies.  

    It is not fair that all other platform vendors can charge a platform fee commission while Apple is not allowed to do same to recover costs of development, support, and marketing.  Core platform licensing fees can be negotiated to be on similar or even slightly lower than that of other platform vendors but it can not be zero.  

    I feel like a lot of people don’t understand how tariffs work. They are a government tax on goods being imported into this country. The US importers pay the tax. Then, either they eat that cost, or add it to the price of the goods as they are sold to US consumers. 
    So what you’re proposing here seems to be that the federal government should collect $570 million in taxes from US consumers who buy EU-made goods and then give those tax dollars to Apple so they can pay the $570 million fine to the EU. 

    That ought to show ‘em. 
    jibalgnormEcky-ThumpfahlmanAlex8888889secondkox2Sigsgaardgatorguyjbdragon
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  • Reply 6 of 104
    AppleZulu said:
    shrave10 said:

    Whitehouse is right here IMO.  Unless Epic, Nintendo, and third party app stores for iOS all reduce their own commissions to developers to zero as well, Pres. Trump has full right to raise EU tariffs to the amount to recover any illegal fines to US companies.  

    It is not fair that all other platform vendors can charge a platform fee commission while Apple is not allowed to do same to recover costs of development, support, and marketing.  Core platform licensing fees can be negotiated to be on similar or even slightly lower than that of other platform vendors but it can not be zero.  

    I feel like a lot of people don’t understand how tariffs work. They are a government tax on goods being imported into this country. The US importers pay the tax. Then, either they eat that cost, or add it to the price of the goods as they are sold to US consumers. 
    So what you’re proposing here seems to be that the federal government should collect $570 million in taxes from US consumers who buy EU-made goods and then give those tax dollars to Apple so they can pay the $570 million fine to the EU. 

    That ought to show ‘em. 
    That's a short term view.  The reason EU manufacturing wants tariffs down is because of the longer term implications.  For ex. cars manufactured in EU will drop in marketshare > raises costs on their cars due to loss of economies of scale > negative feedback loop.  

     Meanwhile US manufactured cars gain market share, gain advantages of scaling up volumes, drop in costs > positive feedback loop.  

    So yes, tariffs may be paid by US importers.  But in the long run, it leads to reorienting of supply chains and jobs that go with it.
    zeus423foregoneconclusiontwolf2919tiredskillswilliamlondonalgnormAlex8888889secondkox2jason leavitttimpetus
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  • Reply 7 of 104
    avon b7avon b7 Posts: 8,236member
    So the White House screams extortion, discrimination and foul play. 

    Lucky the White House is not a glass house... 

    It's just absurd that the 'sheriff' thinks he can point a finger and watch everyone bow down. 

    EU affairs are EU affairs. That's it. Any interference, if only in tone or messaging is unwelcome. 

    In two words its hypocritical overreach.

    And as for extraterritorial regulations, the US really takes the biscuit here so complaining about that, apart from being incorrect, is even more absurd. 

    It's time the EU parked diplomacy for a few minutes and called out directly these efforts to interfere. 


    jibtiredskillsalgnormmuthuk_vanalingamtrustnoone00dewmefahlmanshrave10Alex8888889secondkox2
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  • Reply 8 of 104
    shrave10 said: Meanwhile US manufactured cars gain market share, gain advantages of scaling up volumes, drop in costs > positive feedback loop.  
    That isn't what is happening. Trump wants to put 25% tariffs on auto parts and the result will be disastrous for U.S. auto makers. 

    "Most auto suppliers are not capitalized for an abrupt tariff-induced disruption. Many are already in distress and will face production stoppages, layoffs and bankruptcy," the letter added, noting "it only takes the failure of one supplier to lead to a shutdown of an automaker’s production line."

    https://www.yahoo.com/news/auto-industry-tells-trump-tariffs-221108768.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAHRWOggzxw43tDKDrgTiV9DgDLelb-mgOTETqE-RXcyP_oKPgGUhrZ7ZzFItWUWaGddCUUPgA5rfPS6utB9_9OmNmeRX52uPHBGs7b-dcxnYyJdnYJqv6tK5eQwYQwEPzeqVOXCc-9WJTRK1fysik69Ugyk82sZY13CXkH7A6U_r

    And remember, back in the Great Recession it was the Republican party that wanted to allow the U.S. auto industry to go bankrupt and be liquidated.
    edited April 24
    macguiwilliamlondonilarynxalgnormmuthuk_vanalingamshrave10Alex8888889secondkox2jmoore5196jbdragon
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  • Reply 9 of 104
    AppleZulu said: I feel like a lot of people don’t understand how tariffs work. They are a government tax on goods being imported into this country. The US importers pay the tax. Then, either they eat that cost, or add it to the price of the goods as they are sold to US consumers. 
    All the big box retailers in the U.S. like WalMart, Target, Best Buy etc. have already told the White House they won't import goods with high tariffs and that the shelves in their stores will likely just be empty within the next month. 
    tiredskillsmuthuk_vanalingamAlex8888889secondkox2jason leavittjmoore5196jbdragon
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  • Reply 10 of 104
    twolf2919twolf2919 Posts: 172member
    shrave10 said:

    Whitehouse is right here IMO.  Unless Epic, Nintendo, and third party app stores for iOS all reduce their own commissions to developers to zero as well, Pres. Trump has full right to raise EU tariffs to the amount to recover any illegal fines to US companies.  

    It is not fair that all other platform vendors can charge a platform fee commission while Apple is not allowed to do same to recover costs of development, support, and marketing.  Core platform licensing fees can be negotiated to be on similar or even slightly lower than that of other platform vendors but it can not be zero.  

    This fine isn't even about what you think it's about  - it's not at all about the amount the app store charges.  So you're barking up the wrong tree.

    Your second observation that these are "illegal" fines is also rubbish - who gets to define "legal"?  Trump?  The EU is a sovereign country (well, countries) and makes its own laws.  It's not bound by American ones (besides, it's not even clear that these fines would be 'illegal' under American law either!)

    edited April 24
    foregoneconclusionjibwilliamlondonalgnormmuthuk_vanalingamfahlmanshrave10Alex8888889secondkox2jmoore5196
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  • Reply 11 of 104
    jfabula1jfabula1 Posts: 219member
    Wowed, it’s good to read from lots of experts here….from tariffs to EU laws. 
    williamlondonclexmanAlex8888889secondkox2sbdudejbdragon
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  • Reply 12 of 104
    AppleZuluapplezulu Posts: 2,402member
    shrave10 said:
    AppleZulu said:
    shrave10 said:

    Whitehouse is right here IMO.  Unless Epic, Nintendo, and third party app stores for iOS all reduce their own commissions to developers to zero as well, Pres. Trump has full right to raise EU tariffs to the amount to recover any illegal fines to US companies.  

    It is not fair that all other platform vendors can charge a platform fee commission while Apple is not allowed to do same to recover costs of development, support, and marketing.  Core platform licensing fees can be negotiated to be on similar or even slightly lower than that of other platform vendors but it can not be zero.  

    I feel like a lot of people don’t understand how tariffs work. They are a government tax on goods being imported into this country. The US importers pay the tax. Then, either they eat that cost, or add it to the price of the goods as they are sold to US consumers. 
    So what you’re proposing here seems to be that the federal government should collect $570 million in taxes from US consumers who buy EU-made goods and then give those tax dollars to Apple so they can pay the $570 million fine to the EU. 

    That ought to show ‘em. 
    That's a short term view.  The reason EU manufacturing wants tariffs down is because of the longer term implications.  For ex. cars manufactured in EU will drop in marketshare > raises costs on their cars due to loss of economies of scale > negative feedback loop.  

     Meanwhile US manufactured cars gain market share, gain advantages of scaling up volumes, drop in costs > positive feedback loop.  

    So yes, tariffs may be paid by US importers.  But in the long run, it leads to reorienting of supply chains and jobs that go with it.
    It's not a "short view." I'm calling out the nonsensical idea of the US collecting a tariff to "recover" the EU fines. Collecting a tax from US consumers in order to pay a fine to the EU does nothing to effect the EU's position on the fine, other than perhaps to provoke them to increase the fine, which will then also either be paid by Apple or as you propose, by the US consumer.

    As for your pivot to extolling the protectionist virtues of tariffs, that's irrelevant to this case as well. $570 million is six one-hundredths of a percent of the value of EU goods imported into the US last year. Increasing tariffs to "recover" Apple's $570 million fine would have no perceptible protectionist impact on US goods competing with EU goods. Increasing tariffs to the point that it could have the effect you describe still means that the US consumer pays for it. They will either pay more for the imported item, or pay more for a "protected" US-made item. Alternatively, as will be the case for many things, US consumer will be unable to purchase many items at any price, because prohibitively high tariffs are already causing many US importers and retailers to simply cancel import orders entirely, even as there are no US-made alternatives to replace them, and no viable way to start making them here at any point in the near to mid-term future.
    twolf2919williamlondonilarynxalgnormmuthuk_vanalingamshrave10Alex8888889secondkox2
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  • Reply 13 of 104
    Is this from the same WH that claimed they were going to win the tariff war?
    tiredskillsilarynxalgnormmuthuk_vanalingamfahlmanshrave10Alex8888889secondkox2jmoore5196sbdude
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  • Reply 14 of 104
    anonymouseanonymouse Posts: 7,087member
    Is this from the same WH that claimed they were going to win the tariff war?
    I hear they are getting advice from Charlie Sheen. Winning!
    tiredskillsalgnormfahlmanAlex8888889secondkox2jmoore5196jbdragon
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  • Reply 15 of 104
    anonymouseanonymouse Posts: 7,087member
    I will just say to those of you cheerleading the EU on this that what you are actually cheerleading is the undermining of the rule of law. And what's going on with EU regulators "enforcing" the DMA erodes the rule of law in a way that is entirely insidious and perhaps even more dangerous than what's going on in the US right now. It doesn't matter what the regulators intentions are, they have created and are part of a process that so corrupts the notion of law as to render it meaningless.

    This so-called "law" known as the DMA, and the regulatory bodies "enforcing" it, is not actually law at all. What it is is a purported "legal" framework that erodes the very concept of law in a way that leads to lawlessness. Much is talked about the "spirit of the law" in regard to the DMA, but that's not how law works. Law works according to the letter of the law, and anything that depends on "spirit" is not actually law.

    Something as nebulous as "spirit" isn't law because laws must clearly state what they mean. How can anyone know if they are following the law, or breaking it, if the laws is so ill defined as to depend entirely on the "interpretation" that regulators choose to give it. Even in announcing these fines against Apple, they haven't said exactly how Apple "violated" the law, nor exactly how they could be in compliance. Instead there is hand waving verbiage that states Apple hasn't done enough and isn't in compliance, but nothing at all on what compliance would actually look like. How could anyone know if they are compliant if they don't know what compliance is? It's like posting a sign, "Speed Limit", with no indication of what that limit is but telling motorists that they must follow the spirit of the speed limit.

    No, this "law" and its "enforcement" depend entirely on the whims of the regulators. Are these really the kinds of "laws" you want in the EU? "Laws" where the meaning of the "law" is whatever the authorities decide it is and you can never know if you are following or breaking it? "Laws" that can change whenever new people begin "enforcing" them? Sure, a lot of you don't care, or even think it's great, because this "law" is being used right now to target American companies. As a European, it won't affect you, right? But, who knows what the future may bring and "regulators" decide to turn "laws" like this against you. Perhaps right now there are no other "laws" like this, but there may well be more, and who knows whom they may target? You are creating a model where a pretense for law replaces real laws with entirely subjective "rules" that are whatever those in charge want them to be.

    To paraphrase: First they came for the American tech companies, and I did not speak out because I was not an American tech company. I'm sure you know the reference, and this is where you are heading.
    edited April 24
    tiredskillswilliamlondonalgnormshrave10Alex8888889secondkox2oxonrichjason leavittSigsgaardtimpetus
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  • Reply 16 of 104
    twolf2919twolf2919 Posts: 172member
    Anybody else feel like the White House calling these fines "economic extortion" is like the pot calling the kettle black?  Trump's tariffs are exactly that - economic extortion - just on a much grander scale.  The whole Trump Presidency, thus far, has been about extortion: demanding universities accept Trump agenda or face withdrawal of grants - pure extortion.  Sending the DOJ after individuals and corporations unless they do his bidding - pure extortion.  Preventing law firms from being able to get into Federal buildings unless they submit to his whims - extortion, pure and simple.

    The Trump Administration is the most extornist Administration in American history.  For them to call the EU simply enforcing their laws (that are disadvantageous to American companies) extortion is just hilarious.
    edited April 24
    avon b7tiredskillsalgnormdewmeclexmanAlex8888889secondkox2jidojason leavittjmoore5196
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  • Reply 17 of 104
    anonymouseanonymouse Posts: 7,087member
    twolf2919 said:
    Anybody else feel like the White House calling these fines "economic extortion" is like the pot calling the kettle black?  Trump's tariffs are exactly that - economic extortion - just on a much grander scale.  The whole Trump Presidency, thus far, has been about extortion: demanding universities accept Trump agenda or face withdrawal of grants - pure extortion.  Sending the DOJ after individuals and corporations unless they do his bidding - pure extortion.  Preventing law firms from being able to get into Federal buildings unless they submit to his whims - extortion, pure and simple.

    The Trump Administration is the most extornist Administration in American history.  For them to call the EU simply enforcing their laws (that are disadvantageous to American companies) extortion is just hilarious.
    Tu quoque is not an argument. No matter how extortionist US policies may be, that has no effect on whether EU policies are extortionist or not. Trump can be right, possibly by chance, for all the wrong reasons, and regardless of whether he does the same or worse, or whether he even understands the issues.

    Or, are you arguing that two wrongs make a right?
    algnormAlex888888timpetusJanNLhaluks
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  • Reply 18 of 104
    danoxdanox Posts: 3,703member
    drzaphod said:
    Even though i do not agree with all that EU does when it comes to the DMA, Trump is, as usual, wrong!

    Trump won’t be able to help because he does not understand and even more frightening his minions don’t either, in fact the politicians in Washington don’t understand either. Apple over the last 25 years since Steve Jobs came back to Apple didn’t go crying to government like Spotify and others to help them be competitive, almost every major development in the last 25 years Apple has made they pretty much had to build from the ground up with the occasional small acquisition (none were over three billion dollars) to support an existing on going project in house.

    The European Union is making a mistake by not attempting to establish an environment conducive to company growth, akin to the early Silicon Valley. This region boasts nearby schools, research labs, infrastructure, and a relatively open society in California, which contribute to its success. However, dictating competition is not a sustainable strategy in the long run.

    edited April 24
    neoncatkrawall9secondkox2jason leavitt
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  • Reply 19 of 104
    sirdirsirdir Posts: 205member
    shrave10 said:

    Whitehouse is right here IMO.  Unless Epic, Nintendo, and third party app stores for iOS all reduce their own commissions to developers to zero as well, Pres. Trump has full right to raise EU tariffs to the amount to recover any illegal fines to US companies.  

    It is not fair that all other platform vendors can charge a platform fee commission while Apple is not allowed to do same to recover costs of development, support, and marketing.  Core platform licensing fees can be negotiated to be on similar or even slightly lower than that of other platform vendors but it can not be zero.  

    Does Epic get a cut for each game Apple sells? See the difference? It’s ok for Apple to charge a fee on their store, but they have to leave their greedy fingers off everyone else or they hopefully get fined until they learn.
    danoxwilliamlondonshrave10jason leavittJanNL
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  • Reply 20 of 104
    danoxdanox Posts: 3,703member
    sirdir said:
    shrave10 said:

    Whitehouse is right here IMO.  Unless Epic, Nintendo, and third party app stores for iOS all reduce their own commissions to developers to zero as well, Pres. Trump has full right to raise EU tariffs to the amount to recover any illegal fines to US companies.  

    It is not fair that all other platform vendors can charge a platform fee commission while Apple is not allowed to do same to recover costs of development, support, and marketing.  Core platform licensing fees can be negotiated to be on similar or even slightly lower than that of other platform vendors but it can not be zero.  

    Does Epic get a cut for each game Apple sells? See the difference? It’s ok for Apple to charge a fee on their store, but they have to leave their greedy fingers off everyone else or they hopefully get fined until they learn.

    By that logic since Apple is giving away access to their technology to Epic, shouldn’t Epic give Apple access to Unreal Engine? Turn about is fair play….
    neoncatwilliamlondonshrave10jason leavitttimpetusJanNLhaluks
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