Inside Apple's invite-only 'University' event for student creators

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Apple invited a select group of student influencers to its one-day "Apple University" experience, highlighting how its tools support education and content creation.

Group of young women holding laptops in front of a grand building with decorative pillars and a large logo banner.
Image Credit: Apple



In March, Apple held an Apple student experience, nicknamed "Apple University," for student influencers. The one-day, invite-only event was designed to help students better grasp how Apple's products can help with both school and content creation.

One student, Heaven Marley, was chosen to participate. She caught up with People after the event.

"I got the email and thought it was spam at first," she told People. "Then we scheduled a meeting and got to talking about how Apple and their ecosystem have made me into the student and content creator I am today."

The event is structured just like a school day. Students participate in classes that focus on workflow optimization and new skills.

Before arriving, students received a brand new MacBook Air. Heaven shows hers off in a video posted to TikTok in late March.

@heavenmarleyy well this is a nice welcome home we are going to the student apple experience angels!! #applecampus suara asli - Zahraaaa



One class, "Get Your MacBook Ready with Me," helped students customize their new devices. The class was taught by Apple-centric influencer Julia K. Crist, known for her tech-focused YouTube channel.

Other classes included learning new skills related to Final Cut Pro, one pertaining to Apple's whiteboard app, Freeform, and a class on brand marketing. They also got to take a break at the Apple Cafe.

Heaven noted how warm and inviting the staff was, and how much she enjoyed meeting up with other student content creators. She also encouraged other students who get invited to future -- or similar -- events to not skip out on the chance.

She also says that while content creation can be difficult to juggle, especially with her job, classes, and side-hustles. However, she still thinks it's worth it and advises other aspiring content creators.

"Make time for your dreams... Sometimes there would be times I have to sacrifice sleep, hangouts, and my time, but I can 100% say it was worth it."



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Comments

  • Reply 1 of 7
    murrayalexmurrayalex Posts: 1member
    Dearie me…I thought things like gender diversity were important but clearly not. That’s certainly a very “select group”. 
    bloggerblogpixeltiniDronePilotOne
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  • Reply 2 of 7
    bloggerblogbloggerblog Posts: 2,599member
    Wow, not even a single dude, HR should look into this.
    pixeltiniDronePilotOne
     2Likes 0Dislikes 0Informatives
  • Reply 3 of 7
    pixeltinipixeltini Posts: 7member
    murrayalex said:
    Dearie me…I thought things like gender diversity were important but clearly not. That’s certainly a very “select group”. 
    Not only is Apple (Tim Cook) excluding males, but what about students older than about 22? What a load of cr*p.
    KingShango
     1Like 0Dislikes 0Informatives
  • Reply 4 of 7
    eightzeroeightzero Posts: 3,200member
    "Student Influencers." Yeah, just gonna leave that alone. 
     0Likes 0Dislikes 0Informatives
  • Reply 5 of 7
    DronePilotOnedronepilotone Posts: 3member
    I have to agree with the above postings, that was the first thing that I noticed. I would think that race plays a role in diversity also.... Just sayin Tim
    KingShango
     1Like 0Dislikes 0Informatives
  • Reply 6 of 7
    danoxdanox Posts: 3,798member
    Who wants to see Bill Gates, Zuckerberg or Elon at that or any age…. :smile: 
    neoncat
     0Likes 1Dislike 0Informatives
  • Reply 7 of 7
    KingShangokingshango Posts: 2member
    As a man of color this is kinda horrifying. This inst about diversity its virtue signaling
     0Likes 0Dislikes 0Informatives
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