Redesigned iPhone 17 Pro camera may lead Apple to reposition its logo
A leaker claims that Apple will change the position of the Apple logo on the back of the iPhone 17 Pro because of the expected camera bar at the top, marking the first such change in six years.
Apple could move its logo downwards to center in the space below the alleged camera bar. Image credit: Majin Bu
In a new image and post on his website, leaker Majin Bu, who has offered a mixed track record on rumors, claims that the new arrangement for the camera expected in the forthcoming Pro model will cause Apple to reposition the Apple logo lower. A new post from Bu says will be moved to the center bottom portion, below the camera bar.
"[A] company we collaborate with, specializing in producing cases for the iPhone 17 Pro line, has confirmed they are already working to start production of cases with the updated design," Bu reported, providing a illustration of the change. Both the repositioning of the Apple logo and the introduction of a full camera bar across the top are presently unconfirmed, but the latter change is seen as very likely.
The leak follows many others that have consistently claimed that the iPhone 17 Pro will feature a new layout for the top back portion of the device. There have been no previous rumors that this would lead to a change in the logo position, and there is no practical requirement for Apple to move it.
However, the company did reposition the logo with the launch of the iPhone 11 in 2019. Prior to that, the iPhone X for instance had the logo higher up the back, and there was also the word "iPhone" written lower down.
Apple centered the logo and removed the word "iPhone" with the iPhone 11, which also saw the introduction of a redesigned camera arrangement. Previously, the cameras had been in a vertical line but the iPhone 11 range introduced the now familiar rounded square arrangement.
The expected new camera system for the iPhone 17 Pro will be the first major change in the cameras since the iPhone 11. It's speculated that the redesign will see the three cameras remaining on the left side as they do now, but the flash and LiDAR sensor would shift to the right side, making an almost iPhone-wide arrangement.
The alleged new look for the back of the iPhone 17 Pro. Image credit: Majin Bu
Bu also recently claimed that the iPhone 17 Pro will gain a "vapor chamber" cooling system, but was less confident on the rumor. While the report was claimed to have come from an "internal source," the report hedges its bet by saying that the chamber's design is "still evolving, with some challenges to address."
Rumor Score: Possible
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Comments
The END is NEAR!
Now the iPhone 17, We have a vertical camera and the logo is being moved. Groundbreaking 🤣
Samsung is struggling to sell the Galaxy S25 Edge
Industry sources say that Galaxy S25 Edge sales are below expectations. So far, the phone doesn't seem to have attracted a large enough crowd to satisfy the Korean tech giant. It might be dangerously close to becoming an ambitious experiment that failed to post the expected results.I would find this really alarming if I were Apple because I think new form factors tend to be a bigger driver of sales in Android world than they do for iPhone buyers, at least judging from the number of different Android form factors that are available. Apple, on the other hand, has had three sales failures in new form factors: the Mini, the Plus and the SE. I just don't see thinner + $$$$ + low end camera system being the formula for success in its fourth try.
People also wildly underestimate the capabilities of the latest smartphones. I have a number of framed and stunning 13x19 prints in my living room and one 24x30, all enlarged from iPhone jpgs I shot, taken straight from camera, no filters, no post-processing at all, and the first question people ask when they see them is, "Wow, what camera did you use to shoot these?" They're blown away when I say "iPhone" because few people realize how capable it is when you have a decent photographic eye and know something about exposure adjustments, depth of field, choice of lens, etc.
Lowering the logo to fill the space below the cameras makes good aesthetic sense. When the logo is in the center of the entire phone, that huge camera assembly gives the impression that it was bolted onto the phone as an afterthought.
Look where the logo is on this older iMac. It's centered in the available space, not in the center of the computer itself. (This is a joke, but the premise holds.)