iTMS: 25 million downloads
So... 20+ million downloads announced Dec. 8, 25 million downloads Dec. 15? The reporting seems all wonky, or some ridiculous music buying Christmas rush occurred (or Apple's 20+ million estimate meant 24 million).
http://www.apple.com/pr/library/2003/dec/15itunes.html
http://www.apple.com/pr/library/2003/dec/15itunes.html
Quote:
The 25 millionth song, purchased last Friday afternoon, was ?Let It Snow! Let It Snow! Let It Snow!? by Frank Sinatra.
Apple also announced that over $1 million of iTunes online gift certificates and allowances have been purchased since the features were added to the iTunes Music Store on October 16, 2003.
The 25 millionth song, purchased last Friday afternoon, was ?Let It Snow! Let It Snow! Let It Snow!? by Frank Sinatra.
Apple also announced that over $1 million of iTunes online gift certificates and allowances have been purchased since the features were added to the iTunes Music Store on October 16, 2003.
Comments
Date & Downloads
03 04 28\tApple Launched the iTunes Music Store
03 05 05\t1.000.000
03 05 14\t2.000.000
03 06 23\t5.000.000
03 09 08\t10.000.000
03 10 16\t13.000.000
03 10 20\t14.000.000
03 11 06\t17.000.000
03 12 15\t25.000.000
200,000 tracks/day since October 16!
Enough said.
Originally posted by Krassy
just for info on what i found:
Date & Downloads
03 04 28\tApple Launched the iTunes Music Store
03 05 05\t1.000.000
03 05 14\t2.000.000
03 06 23\t5.000.000
03 09 08\t10.000.000
03 10 16\t13.000.000
03 10 20\t14.000.000
03 11 06\t17.000.000
03 12 15\t25.000.000
extrapolating data ....
The first to take on Apple was BuyMusic.com in July. It expected 1 million daily song downloads. "We're not achieving that at all," says BuyMusic CEO Scott Blum. "I've spoken with my competitors, and we're nowhere near (Apple's) numbers.
"We did a third of Apple's single downloads in a week, and I think that's extraordinary, considering how they've been in the marketplace with a carpet-bombing ad campaign," says Roxio CEO Chris Gorog.
Lesson: Don't enter a market that you can't make money in, especially when it's a new market that requires advertising to give exposure.
Date / Downloads a week from PRtoPR / Downloads a week overall
03 04 28\t/ Apple Launched the iTunes Music Store
03 05 05\t/ 1.000.000 / 1.000.000
03 05 14\t/ 777.777 / 875.000
03 06 23\t/ 525.000 / 625.000
03 09 08\t/ 454.545 / 526.315
03 10 16\t/ 552.631 / 532.163
03 10 20\t/ 1.750.000 / 560.000
03 11 06\t/ 1.235.294 / 619.791
03 12 15 / 1.435.897 / 757.575
that is the first 33 weeks at an average of 757.575 downloads a week. the current downloads a week is 1.435.897 and seems to grow. very interesting. @the cool gut: perhaps you could make a chart with all the given numbers?
Last weekend I spent a good amount of time making "Best" of 2003 mix CDs to give to friends as gifts at a holiday party. I designed a cover for it that included the album art for each song, 23 in all arranged in a 5x5 grid. I handed them out on Saturday.
Then on Monday low and behold Apple's website trumpeting 25 million songs downloaded. The ad on the site essentially matches my album cover!
I felt cool in that I designed the same thing the big boys did. However, I feel bad now as others I give the CD to will think I just copied Apple. I even put a little made on a mac with itunes plug on the inside cover. DOH!
Originally posted by the cool gut
extrapolating data ....
You should look at sales per month, not just total sales which will naturally look like they're going up (you can't really lose total sales from for all practical purposes). In other words, subtract the previous collective total from the new one from that month. Judging by that chart, it looks like sales are actually more stable than I imagined, with relatively minor declines and spikes in sales activity.
Originally posted by BuonRotto
You should look at sales per month, not just total sales which will naturally look like they're going up (you can't really lose total sales from for all practical purposes). In other words, subtract the previous collective total from the new one from that month. Judging by that chart, it looks like sales are actually more stable than I imagined, with relatively minor declines and spikes in sales activity.
so you've looked at my average-weekly-numbers too? ... the only thing we need is a chart for that too