Finally apple has come out of the famous powerpc speed chip myth. How is apple even going to begin to justify the price on their machines. So much hype and nothing special. A $600 beginer computer. I believe you can get a good machine for 400 bucks from a number of companies that have even more power that this cube. I really wanted them to inovate ala(iPod). And be the first company to push a bad ass home entertainment system out the door. But no. No graphics card, crapy laptop hd. No mindblowing apple dvr applications to really turn it into your digital lifestyle hub. I was really expecting them to at least put a sexy ipod stand on top. Why o why is it at such a big price. A 100 dollar leather case. A 350 dollar boom box. I don't know but apple thinks that people will just blindly throw money at it. A sexy machine is not worth hundreds of dollars more. Once vista comes out apple will get a run for its money for its operating system. What then? I hope the new evolution of the power pc is atleast less than 1000 dollars and close to the rest of the pentium computers. Its time that apple plays with the big boys. How about reasonable prices. In the end plastic costs just the same to cast if its ugly or not.