scrittoresabino

Have to disagree with this statement "Unlike in years past, where Apple has hyped WWDC keynotes with splashy graphics and taglines that create intrigue, this year's media invitation is decidedly low-key. There are no hints about what the company could be unveiling at this year's event" 1) What exactly makes this more "low-key"? What is the criteria for that? Color has varied a good amount throughout the years, and here there is plenty of color. 2) "No hints"? First, for several years (even while Steve Jobs was alive) some of the tag lines seemed to not pan out to anything real. Here there are several things that may be hints: What are those people doing? What exactly are they holding? How are they interacting with each other? They seem to mostly be in communication and close contact, some are even connected. Few are alone. While this whole depiction can simple represent the developer community, it is no more of a stretch to speculate beyond that like so many have done in the past (again, mostly the speculation came to nothing). That is just briefly speculating on the picture aspect. The verbiage can also be taken to ponderous dreaming like we have in the past. "Technology is not enough" - The liberal arts and ideas are mentioned, as well as bringing people together. That directly speaks to the conference itself and bringing developers together. Apple has been talking more and more about services. What if this alludes to more than the obvious, and is hinting at a new service(s) or approach to some services. The picture is people communicating with each other, in what appears to be a variety of ways. I've always imagined what if Apple took the same model is has for Apps and applied that to media content? Or something completely different like completely unifying Messages, FaceTime, Email, Phone, Meetings and more into a singular platform (many products do this now in the business world, but all feel clunky) 3) This invite has a decidedly different visual design. There will always be the Apple. In the past it has consistently been design elements incorporated inside the Apple, or more a play on color and shape. Much like the singular tag line, the design in the past seemed more singular in its central focus on the Apple. Here there seems to be a theme of relationship, connection and togetherness - in the obvious direct relation to the event itself, but again, it could be much more, Not only are the people in interactions with one another, but at the center of it all is Apple, providing that connectedness. There will be lots of features and refinements. I am expecting some new approach to service(s) or platforms or tools. I could be just dreaming, but hey, we did that before and still got pleasantly surprised many times (who saw Swift coming? or Apple designing its own chips? - we were too focused on the physical hardware)