I don't like the ad. Can't put my finger on the exact reason, but it just doesn't feel like a good ad to me. I feel like it's a good feature to advertise though.
I am part of that segment that would prefer to not have to use a phone. I would prefer ipads and macs and watches. For some reason, the phone is the thing I enjoy using the least. I would prefer only to have it be a camera. Doing anything else on a computer or the watch is preferable to me.