rafale
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Intel takes aim at Apple, instead shoots itself in the dongle
I am pretty sad to see this ad campaign. I am an avid mac user and also have seen apple's switch to intel as a major reason why I migrated to mac. I can understand why apple feels being held back by intel which is leading to this jump. My own experience with the ARM architecture makes me feel that it isn't everything it is said to be. It covers certain use case better than x64 but it isn't all use cases and in a lot of it hinges more around specific design choices and software than it is about ARM vs x64. If intel had not been stagnant for so many years with their manufacturing technology compared to tsmc, the situation would be very different today. Besides Apple is still a customer for intel. The hurdle to migrate macOS to ARM is significant and though I have an M1 MBA in the household, I am not anywhere close to move my mission critical systems to it. I am finding out that it may not be especially faster or more efficient. This reaction from intel however... is suicide. I don't know who came up with it or approved it but the sheer ignorance of the content and more importantly the strategic mistake to play into PC Vs MAC when intel is still in the MAC and PCs momentum is towards AMD... is just plain stupid. They are really advertising for Microsoft and AMD.