sighting

Don't think Apple needs to push for the fastest CPU at all. I believe they should and would focus more on portability and battery life. The low power use could be a game-changer for the mobile world when it comes to performance per battery life statistics. Sure they can, later on, add more cores to it, but they should rather focus on optimizing/maximizing the software to the current A12 chips. Remember even though it has 8 cores only 4 of them are high-performance cores and the other 4 is high-efficiency ones. The lower end MacBooks would benefit a lot from this setup but the pros might want to ditch the efficient cores. Seeing as the current high-performance cores are already significantly more efficient than the current intel variants.

22july2013 said:

mattinoz said:

IF Apple doesn't debut a new ARM core or other suitable function in the ASi family to make the Mac chips a family of their own then performance needs to be stellar (+3x on Intel) or there will be questions.   

I hold a very high standard for Apple, but even I wouldn't say "performance needs to be 3x Intel or else."

This makes no sense.
"I will not buy that car unless it has 3X the performance of any other car"
If it was that easy everyone would have done it already

Oh no what would one of the richest most profile companies in the world do? How about stop using cheaper labor and move manufacturing back to the country that buys 40% of your products and oh wait makes 12% less profits..   I don't know how people are not pressuring companies like Apple to focus on the people instead of the profits.. I blame the Stockmarket. I t made us forget why we do what we do.