kaccad

Apple is a distribution company. It provides a hardware platform but doesn't directly manufacture it. It provides a services platform, but doesn't 'manufacture' the content. It's job is to create a compelling platform and then get as many creators/providers/manufacturers on board as possible. If it starts competing with these providers in a more direct way it could jeopardize that broader distribution. That said, I also think they really don't want to be in that 'messy' side of things - that's not their core strength.