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  • Apple Stores reportedly stall growth at top US shopping malls

    17381738
    With iPhones being financed by the carriers now, I wonder how the Apple Stores report phone sales now?

    I don't have a ton of accounting experience but Apple is likely claiming that revenue when they get paid by the carrier for the device. Not when it's sold. It may not reflect on stores revenue at all.

    With that said a carrier financed iPhone maybe a $0 sale. With each store likely selling 30+ phones a day, that could be where the "loss" came from.