bradchatellier

"However, it's hard not to see Design as being something less important now in Apple. It's hard to see it as something even approaching as crucial as it used to be."

I'm not sure I agree with this.  There are more design ideologies/methodologies in the world than Jony Ive's and Steve Jobs', both of whom I have immeasurable respect for.

Thank you, thank you, thank you for this thoughtfully written and precisely executed editorial.  I couldn't agree more.

We taking bets on how long it will be until they come crawling back?

I had a couple Apple II computers before I got my first Mac in 1985.  I'm on my 46th and 47th Macs currently.  Here's me in Nov 1984, fourteen years old.

As a former Apple QA engineer I got a great belly laugh reading this delightful 101 primer for the dimwitted and woefully naive.

FANTASTIC VIDEO!

I primarily shoot with Canon 1-series pro bodies and lenses.  I own seven cameras at the moment.  I watch lots of side-by-side gear comparisons at multiple prices points; have for well over a decade.  IMO the word "trounce" has been appropriately used in this article.

Thanks for the great work.

OWC's Envoy Pro and Samsung T5 (best value out there) really deserve a mention.

https://eshop.macsales.com/shop/owc-envoy-pro-ex-thunderbolt-3
https://www.amazon.com/Samsung-T5-Portable-SSD-MU-PA1T0B/dp/B073H552FJ/

Pure stupidity.

In the last 15 years Apple created totally new product segments... the iPhone and iPad are *titans*.  Also the Apple Watch, AirPods, and lots of innovation on the Mac side.

Sure they haven't reinvented the television market, or the automobile market, like we hoped they would.  Not yet at least.  But lets be honest, innovation doesn't necessarily present itself in increments of equal duration.  We are on the threshold of the rise of AR, VR, and AI based products.  Apple is very well positioned to be a market leader in these segments, which will arguably drive as much or more consumer buying as the original PC revolution.

Sorry Walter that July 2019 didn't live up to the readings from your crystal ball.  Don't take it too hard though, you're just a writer.

As much as some think Apple would be in a better place if Steve was still with us, I'm not sure that would be the case. While they've taken a lot of flack for not innovating more in the recent years, the simple reality IMO is that the next generation of hot hardware is just not ready for market yet. I'm referring to AR, VR, and AI derived products that will drive the next wave of societal tech integration, and I'm guessing that it will be just as big as the PC and smartphone revolutions if not bigger. But anyway, not to rant. RIP Steve, you are missed, especially by me.

Probably needs some loot to pay his taxes.  Not a big deal.