paul hurt

I'm not sure a pile of untested shows will be enough to bring subscribers to Apple+, considering the strength of the existing and the emerging competition. Could Apple not get out there and try to pick up some existing shows? Case in point - it would be a very smart move if Apple made an offer for Netflix's "The OA", which Netflix have cancelled on a huge cliffhanger after just two seasons of a planned five season run. It's critically acclaimed, incredibly binge-worthy, has a sizeable fan base who will subscribe to Apple+ in a flash if it means their favourite show can live on, and embodies all the creative values that Apple loves. Regardless of the star power involved in Apple+, I imagine it will be tough to launch a new streaming service on the back of a bunch of untested shows, especially when Disney are doing precisely the opposite (lots of already beloved properties) for (apparently) a lower monthly subscription fee. There are only so many streaming services that consumers will shell out for at once, and I worry that Apple could find themselves at the bottom of that pile without some established shows to draw people in.