KharyIG

We keep hearing disparate rumours about a new affordable iPhone.

Some rumour says it will be named the iPhone 5SE, another the 6C. Some rumours point to an A8 processor included in the 2015 iPod Touch starting at $199USD. Other rumours point to a smartphone with an A9 processor with 2GB of RAM included.

It’s quite clear that Apple is going to debut two new iPhones.

An iPhone 5SE, with an A8 processor 1GB of RAM, and an iPhone 5C polycarbonate chassis starting at $299USD.

Apple will also debut an iPhone 6C, with an A9 processor, 2GB of RAM and an iPhone 6 chassis starting at $399

Both models will include TouchID, and NFC, as Apple wants every iPhone they sell going forward to be enabled with Apple Pay, and components like the TouchID sensor costs them $5, and NFC radio costs less than a $1.

This is the exact strategy Apple laid out in their confidential presentation slides and Steve Jobs emails that got leaked to the press in 2013. Apple believes there are only two smartphone markets. 1) The larger than 4” screen and greater than $300 smartphone market, and 2) the sub $300 USD smartphone market.

"-Create low cost iPhone model based on iPod Touch to replace 3GS" - Steve Jobs

Apple’s confidential slides clearly points out that there is even greater growth in the sub $300 smartphone market than there is in the large screen market and they released two larger screen smartphones in 2014 with subsequently huge increases in revenue and profits.

It would only seem logical for Apple (A very pragmatic company) to follow the same strategy they implemented with the iPhone 6 and 6 Plus, and sell two additional iPhones at two price tiers they have never offered previously.

You’re wondering why Apple wouldn’t offer a $199 and $299 iPhone if they are so concerned about this sub $300 market? We’re talking about Apple that likes to maximize profits, and why play all your cards at once. $199USD and $299USD smartphones are a 2017 or 2018 strategy that will further increase growth.

C’mon Apple Insider, you guys are the best tech journalists on the planet. Even Time Magazine links to your editorials as the voice of reason now.

I know you know. Who got to you… Tim?… Was it Jony? Did he give you a tour of the design studios to buy your silence? Out with it already.