€ 809 is including tax where the dollar price is usually ex taxes. If I buy one in the Netherlands, as a business, the tax is returned and it costs € 668 netto.
Still a bit clumsy of Apple that in France you basically get the earPods for free, while others have to pay for them..
'because macOS remains a minority platform —hence a smaller target'
I've been hearing this argument since MacOS in the nineties. It far from explains the 1:1.000.000 Mac/other viruses ratio.