Portishead_22

I think the whole thing is that apple has been seriously lagging it on the high end user side. They need to appease those who seek something new. Now its just the same old crap. 3D touch? "Live" photos? Etc etc. Where's the new? A smart watch? please. 

The iPhone 6 was pretty good, crappy battery life. 6S is quicker, still crummy battery life. The watch personally is a joke in my opinion, I was not at all impressed with my 42mm version that I bought new. I don't know how people think iOS is the best OS out there. I'm a longtime apple user and have never thought that. 

Now android side offers so much more than apple its insane. Grandma can purchase the SE and have fun with that, but now the competitors on the high end side really have caught up to and far surpassed apple. Its undeniable now. Apple is having trouble putting stuff out like they really know how to lead anymore. It doesn't matter how they situate their business, people are going to flock to their best option. 

Apple removing their home button, the audio jack, ramping up the meh iphone camera, switching to OLED displays, increasing the battery life, adding IP68 rating, apparently working with a six core processor for a future iPhone...this all sounds like mimicking Samsung excepting the audio jack removal. 

I'm running both current iOS (on an iPhone) and Samsung android marshmallow right now bc I want to see the differences, and iOS bites it big time.

Apple should stop trying to make the iPhone paper thin and just make the freaking thing good. Their official battery case for the iPhone is uglier than the Chinese knockoffs on eBay. By simply making it they are admitting people want longer battery life. It has become industry standard recognition that iOS is a walled garden, why not shake it up a bit and make iOS more flexible. I think apple has it in the fingerprint recognition dept, but they definitely need work in other areas.

Also, will apple pay ever be like Samsung pay where you don't need NFC to use it? More than half of the places I've gone to that accepted apple pay the cashiers either don't know how to do an NFC transaction or the NFC component on the register is broken. With Samsung pay you can literally pay anywhere you could use a credit card. 

I guess we will see with the note 6. Depending on that, the iPhone 7 (or even 8) is likely to be moot at that point if most of the rumors are true about the specs.