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Apple doesn't have to worry about how 'to get an audience to come back' for a specific show because its revenue flow is not dependent on that specific show. It needs only to have the audience stay with AppleTV+ and so it offers a variety of selections to entice the viewer. It's the Campbell Soup theory where you're not dependent on the Chicken Soup only but have all other soups to entice. If the Morning Show fails to be a draw, it will be a placeholder for 3 season while another series is developed. That is the difference between the cable streaming format and the TV channel model. The former offers a buffet while the later a fixed menu.
The problem is not with the coverage but with the marketing of the coverage. Apples in using the term "equivalent to new in performance and reliability" is avoiding the term 'refurbished'. To most consumers, non geek types, the former implies new while the latter implies used and repaired. Apples needs to be clear that if your unit breaks down, they will give you another unit that has broken down and was fixed. Your unit will be fixed and passed on to someone else. The ironic part is if the 'refurbished' unit breaks down, Apple will simply claim that it is equivalent in performance to a new unit because the new unit had broken down. If Apple were clear about what is being replaced with what, the consumer could decide whether they would pay extra to have their malfunctioning unit being replaced with a repaired malfunctioning unit. It's all in the language, my lovely.