AppleGuy3

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AppleGuy3
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  • Apple fires dozens of Project Titan employees as autonomous car initiative shifts to underlying tec

    AppleGuy3AppleGuy3
    rogifan_new said:
    cali said:
    This sounds very un-Apple. WTF is going on?

    Why would they license tech and not develop their own product?
    Apple excels at the combination of hardware, software and services. If they don't think they can create that magic here I think they should shut the whole thing down. All the big car companies are far down the road of autonomous and self driving vehicles. Even Uber is testing vehicles. What do they need Apple for? To provide a nice looking dashboard UI?

    What confuses me is if Apple has decided to shift focus to providing software to existing manufacturers why did Cook put a former hardware executive in charge of the project?
    Eventually Apple will give up on car/autonomous driving, because there is a Tesla.
    Shutting down now would be a smart thing to do, but they can't do that yet. That's like saying "I was wrong, go find another CEO".