nodealio

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  • Bloomberg attacks Apple TV as failing to be "a groundbreaking, iPhone-caliber product"

    nodealionodealio
    sog35 said:
    nodealio said:
    Apple TV is not a bad product, it's just a little dated at the moment (4K and HDR will bring it up-to-date). In order for it to be a breakout hit, however, Apple needs to "give it away." And by give it away, I mean charge more for it. Here's how:

    Advertise a program that allows people to head down to their local Apple Store or Best Buy and pick up an Apple TV Gen 5 plus Apple game controller for just $9.99/month for 24 months, no money down. Further, with this deal, subscribers get a 3-month trial of Apple Music for free.

    People don't want to plunk down hundreds of dollars at a store to take home a set-top box, no matter what it does. Unlike iPhones, set-top boxes are boring bricks that gather dust by the TV. Comcast hands everybody one "for free".

    Apple needs to "give Apple TV away", while making better margins on it than they ever have before, and simultaneously adding subscribers to Apple Music. It's not the gadget that's the problem, because Apple TV is honestly rather nice. Fix the business model!
    pretty good idea.

    $9.99 per month.  Of course you would need to do credit checks on all of these
    Exactly, just like Comcast does before they hand you that "free" cable box.

    Another approach to this is: Apple should become a cable company, and "give the Apple TV away" just like Comcast and Charter and all the rest do. You can even get the cord-cutting "skinny bundle" once they sort the licensing out.

    Stop trying to sell a dull black box! It's never going to connect with people on a mass scale no matter what features you add. Sell the experience and give the box away***

    ***for a monthly subscription fee. Limitations apply. Credit verification may be required.
    anantksundaram