thegentlejag

I understand the frustrations from the pro/creative communities about the update cycle and what they feel to be "underwhelming" new products. I think two things that exacerbate the problem are 1) that many feel that Apple doesn't know, or (more importantly) care, what their pro consumers need and/or want in their computing systems and 2) the whole cloak and dagger routine about any new updates/upgrades that may be coming. I think Apple has to walk a fine line between "innovating" and still giving users a level of familiarity. For example, with the 2013 trashcan Mac Pro, I know A LOT of people who were so put off with the lack of internal expansion and having a mess of cables and chords running from the back of the machine that they weren't even willing to consider the machine's performance. No matter how slick the design was, that basic idea was a sign to them that Apple didn't take into account how their consumers built their systems. The pro desktop user is a niche market, which makes it harder to understand why it has been so hard for Apple to say, "hey, we're working on something"... or, "we're not". We all understand there are many factors in why and when products are updated, but to release a computer and let it sit for almost up to four years without one word whatsoever is ridiculous. They don't have to give specifics, just let us know something. I need a new computer. I've used Macs for the past 20+ years and would love to buy a new one but my options are buying a 3.5 year old computer that may or may not be updated/upgraded this year, may be discontinued altogether, switch to Windows, or do either one and find out that a new one is going to be available months after I decide on one of the other options. It's a bit frustrating.