SoggyBottom
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Phone X event at Steve Jobs Theater frames the future of Apple, Inc.
LOVE the article DED and so glad you are back!
I think the X stands for eXclusive. A premium phone for a better section of society. iPhones are ten a penny now, everyone from your benefits deadbeat to a successful city type like me has one. We need something like the X to differentiate us betters from the masses. Looks like Apple has thought of this: Tim Cook is a genius.
I look forward to upgrading every year to the X1, X2, etc. Your undesirable types and poor people can have the bog standard 8 and 8 Plus. We benefit from the cutting edge tech we deserve and pay for.