pairof9s
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Microsoft buys out Wunderlist developer 6Wunderkinder
You had to see this one coming...first, Accompli was bought for the email services, then Sunrise for calendar events, so a to-do/reminders app was needed to complete the iOS communication offering. When I got an email from Wunderlist last week stating that it offered direct integration w/ Sunrise, I knew this was "other shoe".
But to be honest, I've not felt or seen the usual Microsoft Embrace, Extend, Extinguish policy with these recent batch of apps. It seems apparent that Sadya Natella is NOT Steve Ballmer. It seems he recognizes that completely ignoring competitors, especially leaders in a major area, is a losing proposition. He seems to believe that buying non-homegrown solutions is not for eliminating competition...but to offer better solutions.
The only thing that remains is to see if the price of doing business with this new Microsoft (i.e. 365) becomes more expensive.