the_understudy
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Weak US Dollar will supercharge Apple's already hot overseas revenues
A weak dollar makes exports more competitive but to exploit this they need to reduce prices to increase sales. Apple increased UK prices in 2016 after the £ devaluation following Brexit but despite the dollar weakening since prices remain high in the UK - notably high - I was always an early adopter but no longer, the cost makes you think twice.
The only product which occurred to me that was lower than anticipated was the HomePod which I expected to be £349 to follow the previous $ parity trend, but it is £319 in the UK. Still probably £19 too much however.
