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I used to be a big fan of Ulysses, buying Mac and iOS licenses for years — until the subscription model was implemented.  Simply put, Ulysses is a very good text editor, but that’s it.  In no way is it worth the price the developers are asking.  IA Writer and Bear to essentially the same thing for less, and IA Writer has more features and is available on Mac, iOS, Android, and Windows (in the future).  The subscription price would possibly be worth it if there was some sort of service offered along with the software (along the lines of Omni’s or Panic’s sync server).  But there are no such services, just a developer with an inflated sense of worth.  Sad to say, because, as I mentioned, I used to really love Ulysses.