MotionMan
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Apple looking to simplify iPhone branding for 2018 releases, analyst predicts
Not giving models a unique name makes no sense. Literally everyone has to refer to the products in some way that differentiates one model from the other. If Apple does not name the models, they receive unofficial names (which, BTW, kinda become the official names and, in my experience, are even used without hesitation by employees at Apple Stores).
"The third-generation iPad (marketed as The new iPad, colloquially referred to as the iPad 3)" (https://en.wikipedia.org/wiki/IPad_(3rd_generation))
"iPad 6 Teardown" (https://www.ifixit.com/Teardown/iPad+6+Teardown/105416)
Whatever artistic reason Apple may have for not wanting to name the models needs to take a backseat to the reality of models needing names.
MotionMan
