DESI DAAM

I am an Indian and I can tell you why Apple will never reach a double digit Market Share in India.

1. Although Indians are riding on the 4G wave and this is Huge Market!!!!, 45 ~ 50% of Indians including myself use dumbphones(Feature Phones) as our Primary Phones, as we find these Phones incedibly cheap, easy to find, easy to get it repaired, have a ridiculously long Battery back up(sometimes upto a week without Charging!!) quite handy and serves the purpose.

2. The people do buy smartphones but are incredibly witty and spend a lot of time asking people, asking Shop keepers, finding out the specs, making a spec wise comparison of the phones on the Internet and researching a lot before deciding to buy something!(sometimes for months on end!!!)

3. When I can buy a Monster with 3 GB RAM, massive 5.5 Inch screen, 32GB Internal and 128GB expandable storage, carved out of high grade Aluminium, having the latest processor and running the latest Nougat or Oreo at 1/3rd the Price(Rs 8000 or $116) of an Iphone(Rs 25000 or $365), Why should I buy an iphone which has 1GB Ram, is almost 3 years old, 4.7" screen with 32GB Storage and No external Storage at all?

4. Even Samsung is finding it very hard to compete in India and is loosing their Market share at an epic pace to a host of domestic and Chinese Companies. I think the only companies understanding the Indian temperment and the Market is Xaomi, Lenovo, Micromax, Huwei etc etc etc.