lwrites

"And as Google's Pixel is inadvertently demonstrating: you can build a fancy Android phone that looks like an iPhone, but there aren't enough Android fans who are willing to pay for it because there are so many cheaper alternatives. You might call it the Surface Effect." I'd say Google's problem is more of distribution. It has very limited distribution with carriers globally and the direct-to-consumer market is just not big in the U.S. Apple is sold at every carrier with enticing smartphone deals and ample financing. Google needs to decide what it wants to be in the smartphone space.