jschweikert
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Apple's 'experiential retail' success lies in improving a customer's life claims Angela Ah...
While there are a number of things Apple does well, the retail experience has slipped in my recent experience. In both West St. Louis and Houston Galleria in the last month, I have visited the store wanting to make a purchase only to find multiple employees conversing with each other but not waiting on customers. In both situations there were people other than myself wanting to make purchases but could not get what clearly appeared to be personal conversations ended to attend to customers. When I flagged one down in Houston, he handed me off to someone who had been working with someone else and resumed his conversation. After having a very similar experience in St. Louis, I expressed my frustration to the person who finally took my transaction and he stated that people have assigned zones. Don’t know if it is a local management issue or not, but unclear why you would let a client wanting to make a purchase in one zone wait when you have available personnel at a table shooting the breeze in their zone. As an Apple shareholder and fan of the products, it isn’t presently the type of experience it used to be.