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Epic skirts Apple's 30% commission fee by implementing 'direct' payments
The real issue is that a 30% commission is ridiculous, and it hurts both developers and consumers. We shouldn't be paying 30% higher prices for everything just for the privilege of purchasing through the App Store. Apps and developers are what make the iPhone valuable, not the other way around. An iPhone without apps is just a phone.
Glad Epic is taking a stand to bring awareness to the middlemen jacking up software prices. Luckily for Epic, they don't need Apple to market their games, since Fortnite's success has nothing to do with the iPhone. It reached the highest annual revenue for any game in history in 2019 primarily through PC and console sales.Unfortunately, Google and Apple are holding the line together, so it's up to consumers to stop purchasing digital content and subscriptions through their app stores. Most developers offer web-based options at 20-30% reduced prices that they're not allowed to advertise in the app. Maybe once Apple/Google realize that they're actually losing more money and creating a worse experience for their products - they will finally change their commission model to something far more reasonable (like the Epic Games Store 88/12% split, which is better for everyone and the platform still makes a profit after operating costs).