mifold

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mifold
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  • Facebook warns of a 50% hit to advertisers' revenue from iOS 14

    mifoldmifold
    My business relies on targeted advertising.

    Please don't abuse me here … I hate a lot of online advertising.
    But on the other hand, I'm not sure what to do post iOS 14.

    We sell compact and portable car seats for children so the seat can stay with the child, not the car. This is important as more and more parents choose to 'use' cars, rather than own cars (Uber, Lyft, Zipcar, Turo, etc.)

    But we are a small and new startup, there is very little awarenesses of what we offer. In order for us to save the lives of children in cars, we need to advertise to the people who are most likely to be our relevant market. 

    Facebook, Instagram and Google allows us to get our messages in front of parents and other caregivers of children aged 4+. 
    What should we do to cost-effectively generate awareness now?
    mariowincoheadfull0wine