Oliten

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Oliten
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  • How Tim Cook reshaped Apple in his first decade as CEO

    OlitenOliten
    The follow on to the iMac’s ‘just-in-time’ success was the iPod scale up. It greatly expanded the Apple brand beyond computers into a Apple becoming a cultural icon. 

    Without scaling up so fast to meet the accelerating adoption demand via supply chain genius of Tim Cook, the iPod would not have met the demand and subsequently would not have funded the miniaturization engineering advancements needed in the iPhone, nor funded the R&D for development of the iPhone.

    At the time of iPod success and meeting the leaps in production/supply needs, the bond was set between Tim Cook and Steve Jobs. They were learning from each other at that point.

    The next two critical individuals beyond Steve Jobs and Tim Cook were Avie Tevanian (OSX platform) and Jony Ives (design).

    Who else were so highly critical after these four?
    I'd say Johny Srouji (https://www.apple.com/leadership/johny-srouji/).
    Apple designing their own silicon and doing it better than anyone else is a major differentiator for Apple.
    elijahgronnradarthekat