mimi1937

Is that really so perfect ? "aim to reduce waste and reuse materials where possible" is not enough, as recycling all 40+ metals and rare earths used for building a new smartphone is not currently effective at all. Major ones like gold, tin and perhaps a few others. But how are you going to gather the Indium inside touchscreens ? Any new smartphone thus does not weigh a few ounces, but rather 300 pounds of raw material extraction, i.e. mining in areas where social rights just don’t exist. Apple business model heavily relies on selling new stuff that lasts just a few years, it is not sustainable and will be questioned in the next decades.
And what about this piece saying that Apple has a brilliant face about being environment and climate friendly, but strives differently in the background : https://www.theguardian.com/us-news/2021/oct/01/apple-amazon-microsoft-disney-lobby-groups-climate-bill-analysis