Scorpionking426
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Microsoft earnings reveal new Surface is no match for iPad
lkrupp said:cincytee said:crowley said:Surface is just a hobby for them. Not a surprise to anyone. -
Microsoft earnings reveal new Surface is no match for iPad
igorsky said:crowley said:Surface is just a hobby for them. Not a surprise to anyone. -
Microsoft earnings reveal new Surface is no match for iPad
MacsWithPenguins said:I know this an Apple user forum, so naturally there is not as much engagement with Microsoft news here. However, I know a few things about this after reading about it years ago on the WindowsCentral website in particular, that the Surface line of products with the Windows OS on them, was not designed to overtake the PC industry in sales and make Microsoft the global leader and supplier of laptops for Windows PC customers. Surface was put out as a reference computer that manufacturers could use as inspiration, as a template if you will, to build their own cool and innovative design from. Microsoft looked at the market many years ago and probably realized that they had this vision for a tablet-friendly OS (Windows 8 at first) and by making the Surface laptop hardware they could demo to laptop manufacturer what the future looked like for the Windows platform.
To be clear: Microsoft has restrictions on how they price their Surface computers depending on which version of their own OS they use. For instance, if they use Windows 10 Home on a Surface laptop, it must be cheaper than a Surface laptop running Windows 10 Professional. Microsoft also puts exaggerated prices on their Surface line of PCs to not upset the big players in the PC market such as Dell, HP, Lenovo, et al. Sales of the Surface computers is a nice income for Microsoft, but it's not meant to compete fiercely with others.
As far as I know, Google looked at the Nexus Android phones and tablets as reference products as well, but the Google Pixel seems to be made to intentionally compete with others such as Samsung and BBK.