jospkelly

As expected, accolades for Apple as being the "First Streaming Service to Win the Beat Picture Oscar" are rolling in. Instead the focus should be on those that contributed artistically and technically to the film. Apple merely had deep pockets that allowed them to buy the distribution rights to the movie (beating out Amazon). This is not Apple's award.
In this article, CODA is referred to as "Original Content" multiple times. Technically that is a true statement because CODA is not available to view on other outlets. But the term "original content" is misleading because it implies that Apple developed the material. They did not.
I enjoyed this movie, and I enjoy other entertainment that Apple offers on its service. But Apple's role in this situation was akin to buying an escort to accompany them to the Prom in order to be voted Prom Royalty.
I will gladly acknowledge Apple, or any other company, that financially supports a project from its inception, hires a casting director, cinematographer, screenplay writer, etc., and truly nurtures the project from beginning to end. This is not what Apple did regarding CODA.