techangelist
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Sizing up Tim Cook's vision for an immersive wearable
Apple has made zero effort to price it for the mass market. They are obviously looking for early adopters with deep pockets to field test this new product category. Who will then help improve subsequent more affordable Apple Vision SE models.
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Apple Car project troubled by management demos and uncertain schedule
Their heart is just not in it. They just know they can’t milk iPhones forever and need a new cash cow. They decided “we should be into cars” - thats our ticket. And thats pretty much the beginning and end of Tim Cooks vision on that - and the root of their still-born efforts.
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Sizing up Tim Cook's vision for an immersive wearable
Apple seems to be taking a slow/measured see-where-it-takes-us approach to their ar/vr product. Which is appropriate for a technology they are fully aware hasn’t found its groove yet. (It’s not like we are all aware of the less than stellar ar/vr landscape but Apple somehow isn’t.)
They really want people to take it for a test drive in their stores before purchasing it - which is also different from any other product they have sold so far, and reflective of their measured approach.
They have also made no effort to price it for mass-appeal. It will be almost $4000 out the door after taxes/accessories/fitment - that’s the budget for a mini vacation for a small family. Another factor that will keep the launch slow enough for Apple to adjust their strategy as things unfold.All this doesn’t smack of hubris or over confidence and in fact reflects a grounded approach which shows Apple is fully self-aware it is dealing with a completely different animal with its newest offering.
