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Layoffs in some of Apple's retail channels have begunAs one of the terminated employees I’ll share this. We were Channel Sales employees usually with 5+ years at Apple. We were terminated for “Business Reasons” not performance based. Although we knew our “Partners”, named in the article, were not fairing well in the current economic environment we were told “Apple doesn’t fire people. Apple finds new jobs for them just like we did when CompUSA closed”. Many times I was told “If something did happen at our Partner company Apple would just move you to another Partner not fire you”. All of this was bullshit. Apple is trying to avoid negative press right now. I suspected these Channel layoffs are but a start. It seems they are doing it in small chunks across many departments, these layoffs are estimated, by my former co-workers, to be between 50-100 people. Spread across all work groups or divisions the number keeps the headlines from reading “Apple fires 10,000 employees”.