kellie

About

Username
kellie
Joined
Visits
18
Last Active
Roles
member
Points
193
Badges
0
Posts
74

Reactions

87Like54Dislike32Informative

  • Apple hampered its Siri ambitions by penny-pinching

    kelliekellie
    Apple’s historical strength has been hardware design.  Look at all the product launches Steve Jobs was famous for - they were mostly hardware hardware focused.  Devices were thinner, lighter, faster, sexier, colorful, etc. Software, usability, user experience, ease of use, functionality, etc. have always been secondary to the hardware design.  The culture at Apple is hardware and physical design focused.  It’s gotten to the point where the big iPhone annual updates are at best marginal improvements from the prior year.  And the Apple marketing team is very stingy in rapidly bringing new hardware technology to their products.  They want to control the flow of tech upgrades to maximize profits vs. maximizing the user experience. Which is why people have been frustrated with Siri from its beginning. I hardly ever use it as I’m constantly disappointed with its functionality.  

    If I were Apple I wouldn’t initially focus on general purpose AI chat bots.  I’d focus on AI tools to assist owners with configuring and optimizing their Apple products.  There are so many settings and configurations that are unknown or confounding to users.  There are settings that are critical to security, data protection, privacy, performance, etc that the vast majority of users are totally or mostly unfamiliar with.  Device management and optimization has become a “full time job” for people and it’s frustrating.  Using AI to help with device management and optimization would be extremely beneficial and a significant capability that would motivate the sale of Apple hardware.  AI to educate the customer about new features or new ways to use Apple software.  When customers have product questions, Apple support is truly frustrating.  Online queries drop you into old school online forums where the user is forced to wade through all sorts of customer generated content and there is no intelligent response that quickly and easily gets you a reliable answer. 

    So Tim and company, turn Apple Intelligence inwards to your products and make them easier to use, configure, troubleshoot and maintain.  Eliminate a lot of the overhead and friction of managing a device.  While simultaneously improving device performance, security and the user experience. You will wind up with a powerful reason for people to switch to Apple products and keep existing customers in the Apple ecosystem.  In parallel you can continue to develop general purpose AI tools, but focus on Apple product AI functionality first would be a game changer. 
    williamlondonAlex1Nneoncat

  • New report about Apple's 10 main challenges ignores two main factors

    kelliekellie
    Apple has always primarily been a hardware/device company.  Its software capabilities have always been secondary to its hardware capabilities.  Siri is a classic example of their inability to architect truly exceptional software.  AI is a similar shortcoming.  They are rarely market leaders with application software.  They do ok with operating systems, but their product announcements are typically focused on hardware, less so the software. 
    williamlondonmike1

  • Trump's chip tariff threat takes aim at Apple's TSMC partnership

    kelliekellie
    Sarsara_777 said:
    I wonder if Tim is regretting that $1m bribe? or wondering if he should have made it $100m?
    Tim is facing the realities of doing business in China.  Tariffs will force him to confront the China challenge.  Apple could possibly build Mac’s or iPads in the US using lots of automation.  But iPhones still require lots of cheap manual labor which isn’t available in the US.  So Apple will have to accelerate moving more production out of China.  Which will upset the Chinese government to the point they might restrict iPhone sales in China.  A tough situation for Apple.  Trump will keep China from doing anything to Taiwan, which buys TSMC some time. 
    thtronnJohnDenver101neoncat

  • New Vietnam trade deal means Apple will pay at least five times more in tariffs

    kelliekellie
    I say apple could easily build the Mac Mini in the US with robotics doing the majority of the work.  This would avoid tariffs.  Trump is trying to rebuild manufacturing in the US.  The Mac Mini would be an easy place for Apple to start manufacturing products in the US.  
    avidthinkersinophiliaToroidalp-dogspheric9secondkox2sconosciutoWesley_Hilliardwilliamlondon

  • Trump's new China trade deal is still bad for US business & consumers

    kelliekellie
    hmurchison said:
    30 years ago people took the the streets in states across the US to protest the move towards globalization with protests agains NAFTA  and WTO and now the predictable results are here and the US politicians most who were adults back in the mid 90s themselves are telling the citizens they should pay more for what their mistake.   There is no accountability for what was an obvious bad move.  Citizens did not cause the trade imbalance in fact it cost us in lost jobs. 
    Bush started NAFTA, but Clinton signed it into law.  Obama worked the the Trans Pacific Partnership, so he was no fan of keeping manufacturing jobs in the US.  Did these politicians really believe in these programs? Or were they after big political donations?  Biden did nothing for the average American worker. As I see it Trump is the only politician who’s given a darn about the American worker. 
    williamlondonAppleZulu9secondkox2thtMike Wuerthele12Strangerssphericronnspliff monkey