DeveloperTool

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  • Apple's AR headset, new MacBook Air -- what to expect from WWDC 2023

    mattinoz said:
    Will be interesting to see if the senior guys (VPs, Senior Directors, Directors) are back presenting for Platforms SOTU this year -- Andreas Wendker, Sebastian Marineau-Mes, Matthew Firlik, Eric Seymour -- as they have had some quite junior presenters the past two years.   Diversity over experience, it seems.  
    Diversity over experience or testing the next gen to see who can pull off the presentation and build the legacy. 
    Seem to make sense given the COVID restrictions to go all in on next gen staff as presenters give them all and equal footing to make a mark. 

    I suspect this year will be the same faces as last year mostly to build that presents. Then they can have 3 generations the year after with the familiar, the fresh and the new a formula they can then use for years to come as the fresh faces become familiar. As Apple becomes a company not fixed on a particular person. 
    Definitely key to test the next gen as presenters, but there's a big gap between doing a 5 min pre-recorded stint and presenting for 10-20+ mins live (with demo) in front of 5K in the audience.   Seemed a bit pandering to have so many mid-to-late 20-something female presenters the past 2 years.   But BigTech, and Apple in particular, absolutely needs to move past having all white, mid-40s or older male presenters at these events.   Some non-Yank accents would be nice, too -- Wendker is the only one I can recall in recent years -- given Apple is supposed to be a global company.    

    Definitely important to build the next gen talent, though, agreed, and to give them a shot at profile building and to make opportunities for them.   Many of these guys who have been with the company since the mid-90s will be retiring soon.  (Cue "Succession: Cupertino"!)  

    watto_cobra