davija

Nope, I disagree. 
1. By definition it’s a gift, so people will just buy the wrapping elsewhere and likely in larger more wasteful quantities - because that’s how it’s sold. 
2. Apple has smart people and they already know this…so this is about simple economics and convenience for Apple…I don’t fault Apple for this, it’s just business, but please don’t think this is going to save the environment. 
3. This move has a net zero effect or actually makes things slightly worse. 
4. Also, remember paper and fabric are both biodegradable, it will naturally dissolve.