HeyJP23

Apple is not struggling to market this product!

 If they sold the estimated 160,000 units in the opening weekend… that’s $640M in 48hrs.  How long did it take AppleInsider to generate $640M in revenue? 2 weekends? 

Vision Pro is closer to Apple Watch.  Nobody had really dominated the digital watch market despite high profile and innovative attempts.  Google Glass, Sony, Oculus/Meta, Microsoft, and other large and small companies have tried with mixed-to-low success.

Most of these entries pushed 3D games or 3D movies as the “killer app”.

Apple is the only (as far as I know) “Spatial Computing” platform looking for developers to develop innovative apps that will create a killer (or 2,3,…) domain(s) in the near future.  Apple priced it to target enthusiasts and visionaries, not the general public.  Yet, they turned on the Apple Marketing Machine to make everyone aware of the innovation… and lusting after one, even when they can’t afford it.

Then they sold 2/3 of a Billion dollars in 48 hours to people that will love it and either sing praises or develop a new generation of spatial apps.

its also not unlike the original 1984 Macintosh which sold for $2500 ($7500 in today’s world… twice the price of Vision Pro).  It had a novel graphical interface without a killer app except the notion of WYSIWYG screen-to-print.  Priced for enthusiasts, but launched at the SuperBowl.

Look at the WWDC23 developer videos.  Like the Mac, the emphasis is on all the spatial functions and interface elements/indicators to create a consistent UI for future 3rd party apps.  That’s what made the Mac successful:   you knew how to use every app the first time you opened it. Not true for Microsoft DOS and early Windows apps.  Every app was a chaotic mess.

i don’t think we have to wait “5-10 years” for Vision to take off.  We’ll see innovative game changers in 2-3.

I pre-ordered one and look forward to the immersive environment and seeing how many apps I can integrate to productively use in this environment.  Not just another game and 3D video platform  those are just the table stakes.

Jim in Boulder

I have been using the 12.9” iPad Pro since a few months after introduction.  My motivation was using ForScore for sheet music at the piano in a full 8.5x11 form factor. (Fantastic!) But I soon was addicted to the large format for all applications.

I had Fandango App lock up, so o asked Siri “how do I force quit an app?”  Siri responded: “ which application do you want to quit?”  “Fandango”. And Siri forced it to quit.

So I assume you can just ask Siri to force quit an application. I haven’t tried that yet, but you should be able to say “Hey Siri, force quit Fandango”

jim

First review that parallels my experiences and analysis of practical use from my first weekend immersed in immersion.  I went from 3D videos being eyecandy table-stakes to a key application, that yes, I would use a couple times a week for a 2-hr movie with great value add.  I too was blown away by the rhino sanctuary and its intimacy like I’ve never experience by anothe “device”.  But, I ended up spending a couple of hours “experiencing” the panoramas I’ve shot over the last 2 decades that were semi-pointless.  A whole new discovery of those 5, 10, and 20 year images.  I was completely surrounded by Yellowstone and the Yellowstone River like when I was there 12 years ago.  I had printed the pano on my living room wall, but not the same!! 

there will be interesting industrial applications in mfg, construction, and surgery.  It will take awhile to evolve to the right hardware configuration and functionality for the rest of us, but Apple is in this for the long haul and thorough evolution of adoption, with occasional small scale, but important, revolutions.

Jim in Boulder

Carrying Sweeney’s metaphor further, Sweeny’s tracking the Mac/kid moves not Apple.  He could have removed the tracking any day over the  years since stolen.  So he is the creep that continues to stalk the kid with no intention of recovering his Mac.