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  • Apple's 'Crush' iPad Pro ad sparks intense backlash from creatives

    I find the fact that some people seem to be so triggered by this to be much more of a reflection of something going on inside them than on Apple. I honestly kind of fear for our future if people have become so highly sensitized that they can’t even watch something like this without getting their feelings hurt.  Lighten up, people! 

    It’s a creative ad showing a bunch of inanimate objects being crushed down into an “impossibly thin” iPad! It immediately reminded me of some of the hydraulic press videos on social media and I found it to be playful, creative, and fun. 
    mike1lotonesjas99ronntdknoxtimpetuslolliver6ryph3nwatto_cobraunbeliever2
  • Three things Apple got wrong with the Vision Pro launch

    While I get why they feature the "cool" looking strap which only goes around the back of your head in their marketing campaign, as if to say hey, this isn't your typical VR headset, it simply isn't comfortable.  Yes, it's perfectly fine around the back of your head and very pleasant to touch, but it causes you to carry the bulk of the AVP's weight smooshed to the front of your face and this just doesn't work well for any extended period of time.  The other included strap, while far less exciting looking since it's like a harness which goes over the top of your head, makes wearing the device orders of magnitude more comfortable.  The difference is truly night and day and I can comfortably wear the AVP for hours at a time with the more traditional "VR style" strap.

    When I had my initial fit at the Apple Store they used the mono-strap and I was immediately like, whoa, this thing is super heavy and uncomfortable to wear!  It wasn't until I got home and tinkered that I discovered the relief provided by the other strap.  I think so many of the reviews complaining about weight and comfort have to do with the fact that Apple pushed the mono-strap for demos and review evaluations.  I believe this was also a big mistake.  

    Sure, show the cool strap in all official Apple ads and marketing materials, but the more functional strap is the one which should come attached to the device in the box, be used for in-store test fits, and be prioritized for demos/reviews.  Comfort is key when it comes to wanting to truly use this product on a regular basis, no matter how wow the tech is.  I truly think Apple is doing themselves a disservice by not giving more priority to this simple/obvious concept.  The mono-strap is aspirational as nothing more.  Perhaps it'll actually be practical for long-term use when we're on AVP version 4 or 5 (or higher) and the device weighs far less, but we're nowhere near that point today.
    Alex1Nmuthuk_vanalingambyronlwatto_cobra
  • Apple Intelligence will come to an M5-powered Apple Vision Pro

    As an owner of a Vision Pro, I think this is a ridiculous concept for a gen 2 device.  First of all, can they really not bring a decent level of Apple intelligence to the fairly newly released M2 powered device?  I mean, an iPhone 15 with an A series chip can handle Apple Intelligence and not an M2 powered Vision Pro which has 16 GB of RAM?  Give me a break!

    Also, the software/user interface isn't the issue.  It's truly an incredible piece of hardware, but the focus needs to be on cost cutting, weight reduction, increasing the field of view, and battery life, all while maintaining the current high resolution which makes the experience so special.  Personally, the first thing I'd axe would be the external displays.  They're so unnecessary and I'm sure they add a lot to the weight and price, while also draining system/battery resources.
    williamlondonmuthuk_vanalingamwatto_cobra
  • You can now update your Apple TV to tvOS 18.1

    tvOS 18 broke the connection with my 3rd party smart home remotes (Savant). Here’s hoping 18.1 fixes that!
    williamlondonwatto_cobra
  • Apple Intelligence will come to an M5-powered Apple Vision Pro

    eriamjh said:
    As an owner of a Vision Pro, I think this is a ridiculous concept for a gen 2 device.  First of all, can they really not bring a decent level of Apple intelligence to the fairly newly released M2 powered device?  I mean, an iPhone 15 with an A series chip can handle Apple Intelligence and not an M2 powered Vision Pro which has 16 GB of RAM?  Give me a break!

    Also, the software/user interface isn't the issue.  It's truly an incredible piece of hardware, but the focus needs to be on cost cutting, weight reduction, increasing the field of view, and battery life, all while maintaining the current high resolution which makes the experience so special.  Personally, the first thing I'd axe would be the external displays.  They're so unnecessary and I'm sure they add a lot to the weight and price, while also draining system/battery resources.
    The Vision Pro needs an M2 just to process the visual input and do the eye and gesture tracking.   There’s not enough left for the so-called AI features.   But the biggest thing the VP needs is a killer app.   Without it, it’s just a gimmicky computer.
    Sorry, but that’s not accurate. The AVP features a dual-chip design, per below.

    Also, I think we’re beyond “killer apps” as long as a device has overall utility and user value. What’s the “killer app” for all users on the iPad? For me, the best use case for the AVP thus far is as a media consumption device, especially while traveling, but different users may value other functionality more, just like on any device. 

    • M2 chip: Runs visionOS, advanced computer vision algorithms, and provides graphics. 
    • R1 chip: Processes input from cameras, sensors, and microphones to stream images to the displays. The R1 chip is designed to process input quickly to eliminate lag and provide a real-time view. 
     
    williamlondonwatto_cobra
  • AirPods, AirPods Pro, AirPods Max: What to expect from Apple in 2024

    I mean, are these rumored 2024 updates really “set to inspire” as the headline suggests? Sounds like a decent update to the base models, but not super compelling given the existing features of the Pros and the fact that they can often be bought for under $190.

    But other than the base AirPods, it sounds like there’s basically no update coming to the Pros or the Max. The rumors about the Max, if true, are disgraceful. Apple, just kill your flagship cans instead of waiting 4+ years to simply update the colors and charging standard! It’s such a bad look to continue selling something so pricey (compared to the market), with technology that’s long been outdated by your own less expensive product! 
    charlesn