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iPhone 7, iPhone 6s dominate Q3 smartphone sales, iPhone 8 has strong debut
THIS from Canalys " Apple is clearly making a portfolio play here. With the launch of the iPhone X, it now has five tiers of iPhone and delivers iOS at more price bands than ever before. This is a new strategy for Apple. It is aggressively defending its market share, but it will not compromise its rigid margin structure to do so.”