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R Lubin said:This story left out a VERY important part.
Macintosh clone company, Power Computing sold their poorly made but inexpensive Mac clones solely online via their very advance (for it's day) web site that allowed the customer to custom build their Macs with just a few mouse clicks. This was in 1993, before Steve Jobs returned to Apple. The Power Computing website was very effective and successful.
When Jobs returned to Apple, he immediately cancelled all Mac clone licenses and bought the Power Computing store website.
In very short time, the site was adapted to Apple's Mac line up.
Original credit for the Apple Store website goes to Mac clone company, Power Computing.Close, not 100% – I heard good reports about Power Computing and in fact they were one of the reasons cloning was shut down by Jobs: they were cheaper than Apple and quicker to market with newer, faster designs. And beating Apple at winning large orders.And they actually started in 1995.