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  • Facebook CFO says personalized advertising 'under assault' by Apple privacy changes

    The CFO (Chief Financial Officer) and the CRO (Chief Revenue Officer) are NOT the same person.

    They are completely different roles. The Chief Financial Officer (CFO) is in charge of the company's finances and is a fiduciary responsible for accurate representation of the company's financials. This includes SEC filings.

    The Chief Revenue Officer (CRO) in a company like Facebook is in charge of sales, essentially the sales director. Since most of Facebook's revenue is selling ads, this guy is basically the head ad salesman.

    Per Facebook's investor relations site:

    David Wehner is the CFO. His department is mostly accountants, financial analysts, etc.

    David Fischer is the CRO. His department is mostly ad sales people, ad sales directors, account executives, etc.

    Two completely different people in two completely different roles.

    CFOs of Fortune 10 companies don't swagger and make bombastic and sweeping accusatory statements. They generally talk about numbers in the past tense, usually the same numbers published in an SEC filing. They aren't trash talkers. That should have been the glaring hint that this Fischer guy is NOT the CFO.

    AppleInsider needs to rewrite large parts of this article and the headline to correctly represent who these two senior Facebook managers are.

  • What Apple's T2 chip does in your new MacBook Air or MacBook Pro

    davgreg said:
    What about offering an external fingerprint reader and/or mic for the mini?
    As the owner of a Mac mini with the top spec CPU, I can tell you the T2 does nothing to help video transcoding. The lack of a dedicated GPU makes that task spool up the fans quickly for a not very fast cycle time.
    You are either A.) using video encoding software that doesn't support T2 hardware encoding or B.) you don't know the correct settings to enable it.

    I already knew this from previous tests a week ago (between a Mac mini 2018, MacBook Air 2019, and a MacBook 2017). But for giggles, I decided to set up a bunch of tests while I left my house for a few houses.

    I transcoded a 4K video (approximately 30 minutes in runtime) six consecutive times using the same software (latest version of Handbrake 1.2.2) but with different settings and it is clear that hardware encoding is real. Hardware is Mac mini 2018, 3.2 GHz i7 (6 cores, 12 threads) with 16 GB RAM and 1 TB SSD running macOS 10.14.5.

    1. H.265 (HEVC) VideoToolbox: 28 minutes via hardware (despite the fact I set this up for 8000 kbps bitraate, it ended up as 7150, thus resulting in a smaller file. More later.) The fan ran around 1800 rpm, and the CPU load was nearly zero.
    2. H.265 (HEVC) x265 software encoder: 82 minutes. This was clearly CPU intensive; the user load was 12 (six cores, 2 threads per core maxed out). The fan ran at 4500 rpm.
    3. H.265 (HEVC) x265 software, 12-bit encoding: 110 minutes. Even slower. Again, the fan ran around 4500 rpm.
    4. H.264 VideoToolbox: 30 minutes. Hardware encode, the fan was around 1800 rpm and the CPU load was nothing.
    5. H.264 x264 (software): 38 minutes. I wasn't around to use XLD to view the CPU nor fan status, but clearly this took more effort than the VideoToolbox setting.
    6. H265 (HEVC) VideoToolbox with bitrate set at 8850: 29 minutes. In an attempt to get more comparable resulting file than the earlier encode (7150), I upped the bitrate from 8000 to 8850. The resulting file took 1 minute more than the control and I ended up with a 8150 file.

    You don't need to look at your computer display to know whether or not it is using hardware encoding. The Mac mini 2018 fan tells you.

    Of all the comparisons, the most important are between #1 and #2. The latter is all software and takes nearly 3x longer than the encode that leverages hardware. The #2 encode maxes out the CPU and cranks up the fan. The HEVC hardware encode is a walk in the park for the Mac mini 2018.

    Note that I used Handbrake, an application that is known to have access to hardware encoding features for years.

    If your fan kicks in during a transcode on a Mac mini 2018, you are basically doing it wrong.

    But don't take my word for it. Go ahead and do you own tests.

    Find some suitable 4K content to transcode and open it up in Handbrake. Use a preset like "HQ 1080p30 Surround", switch to the Video tab and set the Quality to an average bitrate of 8000 kbps. Then use the pulldown menu selector for Video Encoder and start selecting different encoders. Name the resulting file accordingly and save it to the queue. Then switch the Video Encoder to something else, rename the resulting file and add it to the queue.
  • Apple's claims about M1 Mac speed 'shocking,' but 'extremely plausible'

    cloudguy said:
    h4y3s said:
    Don’t overlook the unified memory architecture that Apple can deploy, (as they own the whole stack) this will save 2x on a lot of common functions! 
    Unified Memory Architecture is not a new idea. It was created by Nvidia years ago and several companies use it for their own products. It has its own set of advantages and tradeoffs. On some of the more technical blogs, folks are already debating the virtues of UMA versus segregated CPU/GPU memory as the thinking - and experience for those who have it - is that you can run into problems if the GPU exhausts memory resources that the CPU needs and vice versa. One of the reasons why Nvidia created UMA in the first place was that they are promoting the idea to data centers that you get more performance per dollar by shifting as many computations from the CPU to the GPU as possible for workloads that don't require a CPU's general purpose flexibility..

    Sorry, SGI implemented UMA with their O2 workstation (circa 1996), years before Nvidia’s founding. 

    You are right that it is not a new idea.
  • Intel delays rollout of 7-nanometer chips by six months

    viclauyyc said:
    JinTech said:
    And this is why Apple is switching to their own silicon. 
    Apple's switch to ARM is not related to this.  They were going to do it regardless.
    Not true. Apple ditched Motorola for the very similar result. 

    Intel chip today is not much difference than 2 years ago. Just a little faster.

    At the same time, look how much improvement in Apple A series and AMD cpu?
    Nobody is denying that and that's besides the point.  Apple's goal is control all the key technologies of their ecosystem and they were going to switch to their own custom processors regardless of how well, or poorly, Intel was going to do.
    Largely because of crap like this...Intel has been a problem for Apple for many years, and that’s certainly a major part of why they looked into eliminating them. Had Intel been able to keep them happy of course they’d have stayed.
    Disagree. The day the 64-bit A7 SoC launched is the day Apple decided they were going to do their own silicon for Macs. It was a matter of when, not if.  People working in the silicon industry have known this for years.  Apple was moving away from Intel no matter what.  You and the rest can believe what you want.
    My guess is that Apple has been running ARM macOS since their first custom silicon, the A4 (circa 2010). Going 64-bit was a major milestone that confirmed their decision but Apple had already charted this direction years earlier.

    When the 64-bit iPhone SoC debuted, Apple's competitors were shocked into silence. The semiconductor industry knew the writing was on the wall. 

    Apple's lab prototypes have probably outperformed Intel's production hardware for a couple of years. Intel has missed all of their roadmap targets for years and Apple would be very aware of this. They would also be receiving and reviewing various engineering samples of the next generation Intel silicon and it would have been frightfully clear that Intel just couldn't deliver on their commitments.

    Intel made this happen. But it certainly wasn't overnight. This is basically years of Intel ineptitude. Meanwhile AMD emerges as a credible competitor and Nvidia moves past Intel in market capitalization.
  • Apple Park now Apple's official corporate address

    zoetmb said:
    Moving an entire workforce?   I thought lots of people were staying at 1 Infinite Loop and that address isn't going away.   I was under the impression in addition to those people who weren't moving, the freed-up space at 1 Infinite Loop was going to be used to consolidate employees who are currently in various leased buildings around Cupertino and it was those buildings that would eventually be emptied of Apple employees.    I seem to remember reading something about fears of an office space real estate glut in Cupertino once Apple completed this.   
    I do not work at Apple but I have numerous pals who do.

    1 Infinite Loop isn't shutting down. As you theorized, many other employees will be moving into 1 Infinite Loop once the current occupants (mostly iPhone, iPad, Mac, hardware engineers as well as iOS and macOS software engineers). Let's say you work on Apple Maps or iCloud Backup; well, you're not going to Apple Park, but you probably will move into 1 Infinite Loop.

    Apple Park has been deemed an engineering campus so 1 Infinite Loop will likely become the home for a bunch of administrative groups: Product Marketing, Finance, Legal, etc.

    Some of the satellite Apple campuses will eventually shut down as leases expire. Apple has a number of buildings in neighboring Sunnyvale and eventually those people will move closer to the Infinite Loop/Mariana/Bandley area.

    This will likely free up some highly desirable smaller buildings and complexes for smaller companies as Apple has had a stranglehold on Cupertino office space for a number of years.

  • Apple's 2018 shareholder meeting today, held for the first time at Apple Park

    Hey Apple Insider, this would be an good story next time around:  "Apple announces date of shareholders meeting and instructions for requesting access."  Obviously it "sells out" even faster than the WWDC, but it would be good to know when to (try to) sign up.

    I'm a shareholder, but I never receive any communication from Apple directly (e.g., I don't receive the Annual Report).  Do I have to ask my broker to provide that?
    Your broker should be communicating to you things like proxy statements, shareholder ballots, prospectuses, etc. They are required by law to send these to you.

    By default these materials are sent via US Postal Mail to your address on file unless you opt-in for e-delivery (which of course requires a valid e-mail address and confirmation of said e-mail address).

    If your broker is not doing this, they are likely in violation of SEC regulations.

    As for AAPL, the Proxy Statement and Form 10-K were available as of 1/4/2018. Note that the Form 10-K is a document that the company that must be provided to the SEC annually. This is different that the often glossy annual report that is offered to current and prospective shareholders. The latter is not required by law and is more of a shareholder marketing communication, not an SEC-regulated document.

    Your broker does not have any responsibility is providing you with marketing materials (which is what the glossy annual report is).

    In most instances, the companies you have invested in will not send you any direct communications. Shareholder communications are typically sent by the brokerage firm or by a corporate governance services company like ProxyVote (Broadridge Financial), ISS, AST, and other similar companies.

    You could look to see if you can sign up for a Shareholders Communications newsletter from Apple Inc., but understand that many of these communications would not be SEC regulated documents, but rather marketing tidbits.
  • Quibi & Neeva seen as potential takeover targets for Apple

    I love how this article makes it sound like Katzenberg was just some "employee" [sic] of DreamWorks who would chat with Eddy Cue on occasion.

    Jeffrey Katzenberg is a bonafide Hollywood movie mogul.

    He was the chairman of Disney between 1984 and 1994 at which point he co-founded DreamWorks SKG with the other two namesakes: Steven Spielberg and David Geffen (of Geffen Records, the music industry mogul). His estimated net worth is a little shy of $1 billion. Katzenberg's protegé at Disney was Michael Eisner who succeeded Katzenberg in the role of Disney chairman. Katzenberg's focus was animated features and he pushed DreamWorks Animation to be an all-digital house.

    For twenty years, Katzenberg was the executive producer of many of Hollywood's biggest animated features. G-rated animated features dominate the box office revenue charts and typically haul in big bucks in merchandise. Which do you think sold better? The Forrest Gump lunch box or the Little Mermaid lunch box?

    He might be the guy with the Rolodex but it's a pretty good Rolodex. Katzenberg is definitely on the Hollywood A-list. He hasn't played second fiddle to anyone for over 35 years.
  • Zoom 5.0 update bolsters encryption, adds meeting security features

    My son's school uses Zoom. My work colleges use Zoom. My wife's company uses Zoom. College virtual tours also use Zoom. Funny how Zoom becomes the standard out of no where. Zoom is great only for local conference. For oversea conference, Microsoft Teams work the best without flaws.
    The de facto overseas corporate standard still remains Skype to this day.

    There's no surprise why Zoom became so popular. It is really easy to use and doesn't require registration unlike Skype, WebEx, Facebook/Google/whatever. If you're on a computer, if you don't want to install any software, you can connect via your web browser.
  • Former T-Mobile CEO John Legere leaves board 'to pursue other options'

    T-Mobile has been the only U.S. carrier capable of going head to head with other world telecoms -- including China's.
    T-Mobile is a GERMAN company brand of Deutsche Telekom AG.

    T-Mobile US is the American subsidiary carrier whose ownership is: 43% Deutsche Telekom, 24% SoftBank Group (the Japanese parent company of Sprint) and about 33% publicly held shares.

    Legere was an effective CEO who increased TMUS shareholder value during his tenure. However, he had bosses and his bosses have bosses who aren't American.
    dewmebloggerblogforgot usernamerazorpitfastasleep
  • Ubisoft sues Apple over Alibaba 'Rainbow Six' game clone in App Store

    lkrupp said:
    Kuyangkoh said:
    Why dont you go w Alibaba
    Deep pockets theory. Sue the one’s with the most money.
    Alibaba is the rough equivalent of Amazon in China. They're big, to the tune of $544B market cap. There aren't many bigger than Alibaba. They can dance with Microsoft, Apple, Amazon, Alphabet, Facebook.

    Ubisoft is probably suing Apple and Google as distributors; due to copyright protection in the USA, Ubisoft has a strong case. Ubisoft could also go after Alibaba as the content producer's (copyright violator) parent. The copyright protection in China is not the same as here in the USA, would be a steeper hill litigation-wise for Ubisoft to climb.

    Ubisoft is not going after Apple and Google just because they have lots of money. They are also doing it because of US copyright protection laws. The market cap difference between Apple, Alphabet and Alibaba isn't a discerning factor in Ubisoft's choice here.