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It is getting very difficult for Apple to innovate in their physical products because unlike other brands they need to produce hundreds of thousands up to tens of millions of the devices at launch.
Bleeding or even leading edge technology is never going to be able to be produced in such numbers.
That is the price of success. Sure I want an OLED screen in my iPhone 3 years ago but I will probably still be waiting for delivery of that iPhone 5S because no one can make enough OLED screens to meet the number of iPhone 5S sold to date. Same with new memory tech...