- quadra 610
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Apple's had their (brilliant, award-winning) Mac vs. PC campaign, so fair enough.
And for well over a decade now:
You can do all the marketing and dress-up you want, but the product must eventually create its own dialogue on its own merits.
Oh they *are* cultural values. Ones that are about seniority, honour (family, patriarchal), position, and saving face.
They simply don't work in this day and age when it comes to the connection between products and their customers.
It used to be this way in many of the Asian airlines, for example (still is, in some respects.) It was seen as disrespectful and otherwise improper for subordinates (like the First Officer) to question the Captain or take the controls for the greater good, even when the latter was obviously in the wrong (and sometimes dangerously so.) This resulted in bad cockpit resource management, in turn resulting in entirely preventable tragedies.
The problem is very much cultural. Not everything translates well (or safely) into the 21st century.